In today’s Internet, Marketing Clinic decided it was a good time to go back to basics and talk about some basic tips that are often overlooked, forgotten, or just poorly executed especially when SEO is a goal for your website. Last week I was talking a web design client who asked me to ‘do’ SEO to his website. And that is something I commonly hear. SEO is something we do.

I’ve seen many things through the years and one thing that puzzles me is a small business owner who has trouble justifying SEO (search engine optimization). Sometimes it comes down to money, and I get that. But, sometimes it is the misnomer that bigger businesses need SEO. I often here no one comes to my website so why should I worry about it.

Using the right permalink and how to build one is often lost in modern day web building. For those of us that have been around 20 years, we remember the days of building a site with actual directories and publishing with dreamweaver or Microsoft Front-page. Now with CMS system like Wordpress, the old directory structure is mimicked inside the permalink functionality.

Okay I’ll admit it, I am a big fan of WordPress. The whys of course is multi-faceted. Although we talk a lot about the ilks of web site builders, the other side of WordPress is how flexible it is and however even Google is now building plugins. So what are plugins. They are ways to expand the functionality and capabilities of a basic WordPress site. And there are thousands of them.

I've been doing SEO along time and keywords have been around since the first boolean searches. The premise is simple. You add a word to a page and the Boolean search comes along finds those words and returns the answer. Though the years, keywords were that one talking point that SEO companies used as a metric of success.