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“The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.”
“Changing people’s habits is very expensive” 
“Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten” – Claude C. Hopkins
These are great quotes by Claude C. Hopkins, one of the greatest advertisers of all time. 
The legendary Ogilvy once said about Claude C. Hopkins: "In 1908, when Hopkins was forty-one, he was hired by Albert Lasker to write copy for Lord & Thomas. Lasker paid him $185,000 a year (equivalent to $4,634,707.13 in today's 2017 US dollars - Source: The Bureau of Labor Statistics' annual Consumer Price Index.)
"From his typewriter came campaigns which made a long list of products famous and profitable. They include Pepsodent and Palmolive."
"He was more than a copywriter in today's narrow sense of the word. He was a total advertising man. He invented ways to force dist

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The Solutions Partner Program is for agencies and service providers looking to expand their offerings and build expertise in HubSpot. Whether your expertise is marketing, sales, customer service, web design, CRM, or IT services—if you want to accelerate your growth, we want to help.

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