Over the past few months, the collective mindset has moved from shock, to survival, to acceptance – repeatedly around multiple issues. However, we need to do more than simply accept our circumstances. We must now embrace and live fully in our new world. The same holds true for many organizations. The process, while disrupting, does… Read More → The post Return, Rebuild, Reimagine: How to Live Fully in Our New World appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

Innovation comes in all shapes and sizes. It’s born from a need and later shaped into a product. But what should an organization do when that product creates controversy? When we say controversy, it does not mean that the technology does anything illegal or is unfit. It has value to a very specific audience that… Read More → The post Controversial Tech: Navigating Awareness in Turbulent Times appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

Industry conferences are looking different this year as organizations pivot to virtual events. The organizers of Collision, one of the world’s biggest tech conference, rose to the challenge, demonstrating their digital chops by developing an online platform that allowed their global community (some 32,000 attendees from over 140 countries) to tune into the three-day speaker… Read More → The post 5 Social Media Trends from ‘Collision at Home 2020’ Inspiring a Better World appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

The climate today is unlike anything we have seen in a long time. Through the pandemic and recent activism people, at large, have been awakened – awakened to their role in community and politics, awakened to their wellbeing and awakened to a reshaped value and belief system. The convergence of COVID-19 and heightened citizenry has… Read More → The post Brand Existence Amid Heightened Activism & Awareness appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

Though consumer behavior has changed drastically as a result of COVID-19, the desire to remain informed holds steady — making search a more important channel than ever before. SEO strategy may indeed help brands forge ahead. As the COVID-19 pandemic heightened, organic search spiked as people looked for timely news on the virus and how… Read More → The post Now is the Time to Revisit SEO Strategy appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

It was an exciting week last week for everyone here at SHIFT as the PR Club of New England announced its 52nd Annual Bell Ringer Awards winners. We’re proud to share that our teams netted 10 awards in what’s a very competitive program recognizing the best of PR and marketing campaigns in the New England… Read More → The post SHIFT Wins 10 Communications Awards appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

As a communications company, we help clients talk for our living. Now we find ourselves at a loss for words.   Racism in America doesn’t start and stop with policing and police culture. George Floyd is but one of countless black people who have been singled out, profiled, judged, attacked, falsely arrested and/or killed for no other reason than the fact that they aren’t white.   We let this happen. And we continue to… Read More → The post Our Response in Support of Racial Justice and Ongoing Commitment to Change appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

To help businesses stay up to date on COVID-19, SHIFT compiled a Coronavirus news scan from March through the end of May, as well as helpful resources: May 28, 2020 Another 2.1 million file jobless claims, but total unemployed shrinks, CNBC Jobless claims continue to plunge and persist, even as states have begun reopening. Fashion… Read More → The post Coronavirus Daily Digest: What Businesses Need to Know – March-May 2020 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

Clinical trials are the engine room that powers our ability to deliver new treatment options to patients. The rigorous testing and resulting data that help us understand how new treatments work are what propels our industry forward. But the engine room has flipped a switch. Governments have brought in various measures to reduce the number… Read More → The post The ‘Ripple Effect’ of COVID-19 pandemic on clinical trials appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

Though many of us are still grappling with real-time communications and decisions, a new reality with lasting changes awaits us on the other end of the pandemic. Even as the economy begins to re-open, business will look different. Consumer behaviors have shifted radically and rapidly. Our advice is simple. Don’t assume that what worked in… Read More → The post Post-Pandemic Planning: What Worked Before Won’t Work After appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.