Shovel Creative| Inc.
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Shovel Creative| Inc.
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SOCIAL MEDIA MARKETING
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Jun 15, 2017
Impact Marketing: How To Increase Sales With Your Branding
I’ve mentioned it before… Branding, marketing, and sales teams don’t always play nice with each other. Either these departments play the blame game as to why their efforts aren’t paying off (i.e. Sales: “The 90’s called and want their website back.” or Branding: “Bob couldn’t sell a _____ to a_____ (insert your own words here).” […] The post Impact Marketing: How To Increase Sales With Your Branding appeared first on Shovel Creative.
Read moreJun 14, 2017
How To Perform A Simple Social Media Audit for Your Company
So, you are finally using social media as a real business should be. You’ve developed strategized campaigns, created useful content for your fans, and you interact with your followers when they have questions or need help. That itself is an accomplishment you should take pride of. Now it’s time to keep your social game on […] The post How To Perform A Simple Social Media Audit for Your Company appeared first on Shovel Creative.
Read moreMay 10, 2017
Impact Marketing: How Sales And Marketing Work Together
It’s astonishing… I’ve talked to and worked with many, many marketing directors over the years, and it amazes me how little the marketing and sales departments talk to each other. And if they do, analytics are rarely exchanged, let alone discussed. Why the gap? CEO’s seem to be more concerned with the numbers from their […] The post Impact Marketing: How Sales And Marketing Work Together appeared first on Shovel Creative.
Read moreMay 8, 2017
10 New Website Design Trends That We Applaud
Is it just me, or did most of 2015 and 2016 consist of slightly faded, “golden hour” hipster images with a white font laid on top? Every new website homepage looked the same. And while it was an easy look for anyone buying a WordPress theme to achieve, it boasted no creativity or personality. That’s […] The post 10 New Website Design Trends That We Applaud appeared first on Shovel Creative.
Read moreApr 25, 2017
The Best Tools For Social Media Monitoring & Listening
Social Media platforms are the one place where brands, companies, and people can interact with each other anytime and anywhere. As a marketing director or business owner, being an approachable brand with an online presence is the next best thing to having people walk into a physical store and engage with you. With all the […] The post The Best Tools For Social Media Monitoring & Listening appeared first on Shovel Creative.
Read moreMar 27, 2017
Impact Marketing: Develop a Content Marketing Plan that Gets You Leads
If you’ve been tasked with the marketing for your company and/or own the company, you’ve probably felt the pressure to blog (or delegate this task to someone else) and feel guilty when there are long periods of time in between posts. You understand that Google likes websites that constantly generate new content. You also understand […] The post Impact Marketing: Develop a Content Marketing Plan that Gets You Leads appeared first on Shovel Creative.
Read moreMar 21, 2017
3 Brand Positioning Statement Examples & How to Craft Them
So you’re tasked with figuring out the brand positioning statement of your company or the company you work for and don’t know where to begin. Every one of your Joe Schmoe friends with a marketing degree (or who has a friend or sister with one) insists that they can give you the correct definition of a […] The post 3 Brand Positioning Statement Examples & How to Craft Them appeared first on Shovel Creative.
Read moreAug 11, 2016
Impact Marketing and User Personas: Creating Branding That Resonates
In traditional marketing, the thinking goes something like this: get your product or message in front of as many people as possible, as often as possible, and eventually it’s bound to stick. It’s the old “throw a bunch of mud at the wall” orthodoxy. But lately a different, more targeted approach has been gaining favor. […] The post Impact Marketing and User Personas: Creating Branding That Resonates appeared first on Shovel Creative.
Read moreAug 10, 2016
New Digital Marketing Trends for Your Company to Consider in 2016
There are over a million blog posts out there for digital marketing trends this year (7,840,000 results to be exact from Google). Out of these results, the concensus more than ever before is to give first, ask later. Branding gives and sales asks. Neither work without the other, and the top trends we’re seeing combine the […] The post New Digital Marketing Trends for Your Company to Consider in 2016 appeared first on Shovel Creative.
Read moreAug 10, 2016
10 Ways to Motivate Yourself to Work Out After Work
Exercise is good. You should exercise. Right. But many of us eight-to-fivers struggle to find the time or motivation to exercise during the work week. You know those sadistic people who willingly spring out of bed in the pitch black and knock out a triathlon and a CrossFit class all before you’ve hit snooze for the […] The post 10 Ways to Motivate Yourself to Work Out After Work appeared first on Shovel Creative.
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