Any time you invest into creating longform content, whether videos or podcasts, you are essentially building an asset that can be repurposed in several ways! By launching a new podcast, or, taking your existing Video Show and releasing the audio as a podcast version, you are diversifying your content and ultimately can reach a greater amount of your local target audience. Especially in a highly competitive market such as real estate, we truly believe that you must have a “vehicle” for becoming further immersed in your community to develop meaningful connections. What better way to do this, than by inviting every small business owner or local influential people on your show? #realestate #realestatemarketing

There are countless industries evolving, emerging, or dissolving due to this year’s events. In your opinion, what industries do you see really taking off? We would love to hear your thoughts below! 👇 #industries #evolve

Investing in your brand decreases your vulnerability when changes in the marketplace occur. #quote #business

“If your potential audience for a podcast is small and super niche, you're in a better situation than you think… It's all about building a community and the quality of that community.” - Bobby Machado #podcasting #businessquote

It’s true. As search engines evolve, they are placing more weight into “brand”. Why? One main reason is authority. Search engines know that building a brand is tough and when you build a brand, you build authority. The more authority your brand has, the higher the indication that your content is providing true value to the end consumer, which can translate into increased site rankings and traffic over time. #branding #seo