Simple Story
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Simple Story
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SOCIAL MEDIA MARKETING
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Sep 8, 2022
Simple Story is being acquired by Craft&Crew
The exciting news is out: Simple Story is being acquired by another Ottawa-based agency, Craft&Crew, a leading producer of global B2B websites. It’s kind of a big deal. Why did we go ahead with this? It’s a win-win really. There is an increasing demand for high-quality brand and product marketing videos to be included on […] The post Simple Story is being acquired by Craft&Crew appeared first on Simple Story.
Read moreAug 4, 2022
Videos for Each Stage of your Marketing Funnel
Understanding video in your marketing funnel Video marketing and sales funnels are two powerful tools used to capture buyers. Together, they can identify a problem, build trust in your brand, and allow your prospects to see your product or service as the solution. This, in turn, will increase conversions and brand awareness and improve sales […] The post Videos for Each Stage of your Marketing Funnel appeared first on Simple Story.
Read moreJun 9, 2022
Video Optimization Tips for Marketers to Consider
You know video is a powerful and valuable marketing tool, but are you using it to its fullest potential in your content marketing strategy? Do not expect every video you create to go viral. That is why you need to have an effective content amplification strategy. Amplifying video content means effectively distributing your video and […] The post Video Optimization Tips for Marketers to Consider appeared first on Simple Story.
Read moreMay 19, 2022
Provoking the Right Emotional Response with Video
An age-old insult “like a girl” was turned upside down in a campaign made by Always, a company that sells feminine sanitary products. The #LikeAGirl campaign changed everyone’s perspective, including women. It looked at all of the fantastic things that girls and women are doing in both sports and the world. By appealing to the […] The post Provoking the Right Emotional Response with Video appeared first on Simple Story.
Read moreApr 26, 2022
Highlighting Diversity and Inclusion through a Powerful 2D Video
“Simple Story was a super collaborative video partner and easy to work with.” – Laura Gallo, Manager, Learning, Inclusive and Belonging Workplaces Creating a diverse and inclusive organization can lead to innovation, creativity, insight and better execution. But if it’s implemented and managed poorly, it can easily create exclusion, isolation and high turnover. Organizations understand […] The post Highlighting Diversity and Inclusion through a Powerful 2D Video appeared first on Simple Story.
Read moreMar 16, 2022
How we Helped a Company Harness the Power of their Brand for Business
About WattIQ. WattIQ is powering the future of asset-light and energy-efficient enterprises by transforming device power monitoring and control into a scalable enterprise-grade asset performance management solution. Simplifying device connectivity to thousands of unconnected assets within a building. Unlocking the hidden value of under-utilized assets, unplanned equipment failure and energy waste to deliver CapEX and […] The post How we Helped a Company Harness the Power of their Brand for Business appeared first on Simple Story.
Read moreMar 10, 2022
The Power of Stories in the Digital Age
Communication has never been so crucial as it is today because so much of our world is changing. We are saturated with messages, and the amount of information available to each of us continues to grow at an increasing rate. You have important information to communicate as a company, but it is getting harder than […] The post The Power of Stories in the Digital Age appeared first on Simple Story.
Read moreJan 21, 2022
Our Top Five Video Marketing Trends for 2022
Video has become a well-established pillar in a brand marketers toolkit and has been for the past decade. As a result, it’s become difficult to ignore its influence. With the pandemic increasing the number of online videos people watch, marketers are focused on keeping it a key priority. According to the Content Marketing Institute, 83% […] The post Our Top Five Video Marketing Trends for 2022 appeared first on Simple Story.
Read moreMay 28, 2020
Free Video Giveaway
This contest is for those impacted by COVID-19 Since earlier this year, we have watched this global pandemic bring many businesses and industries to a complete standstill. Many more, while still running, have seen a huge decline in leads, customers and revenue. Times are hard. However, big obstacles always create even bigger opportunities. No, I […] The post Free Video Giveaway appeared first on Simple Story.
Read moreDec 12, 2019
A Beginner’s Guide to Instagram Video Marketing (Part II): Putting Out the Right Content
With all the content being put on Instagram everyday, here's how to make sure you're putting out the right content to get noticed. The post A Beginner’s Guide to Instagram Video Marketing (Part II): Putting Out the Right Content appeared first on Simple Story.
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