Who is your target audience? Before we answer this question, let us start by understanding the meaning of the term target audience. A target audience is a specific group of people who are likely to be interested in your products or services. These are people with common interests, behaviours, and characteristics such as: * Gender * Age * Profession * Location * Income * Education level * Marital status Why is it important to know your target audience? Identifying and defining your target audience as a business owner can help you craft a marketing strategy that is personalised for your core customers. Instead of spending money, time, and other useful resources trying to win every consumer. An estimate of 40% of all media spend is wasted - a number that comes from about 60 studies, said Tom Noyes, the founder and CEO - Commerce Signals. Difference between target market and target audience. A target market is a specific group of consumers a business wants to reach with its products or services. A target audience defines that group using demographics, interests, and buying history. How to find your target audience 1. Think about the needs or pain points your brand, product or service addresses. 2. Analyze your existing customer base and gather insights. You can also interview your clients for more personalised insights. 3. Research your competitors' target audience. They may be connecting to people who are valuable to your business. 4. Conduct market research to identify industry trends. Research your industry to find trends and opportunities your products or services. 5. Define who is not your target audience. There will certainly be consumers who will not be moved by your products or services. The best is to focus on your core customers. Finally, though target audiences are a great way to sieve a potential market, you should always remember that additional opportunities may exist in the marketplace, so constant optimisation is necessary to achieve the best results. .. .. .. Want to build your brand or grow your business? Follow us, and you can also share this post with your friends and family. #simtech #simtechcreative #targetaudience #targetmarket #competitorresearch #demographics #marketingstrategy #businesstips #brandstrategy #brandmarketing #b2bmarketingstrategy #education #businessstrategy #marketingtips #digitalmarketing #warri #nigeria

What is marketing? Marketing is the process of promoting brand, product or service. It is a series of strategies used to educate and motivate potential and existing customers to take action. 4 Pillars of Marketing The 4 pillars of marketing, also known as marketing mix, help businesses to make successful marketing decisions. They are: 1. Product 2. Price 3. Place 4. Promotion 1 .Product - The goods or services that a business offers. 2. Price - How much money customers pay to get the product. 3. Place - Where and how customers find and access the product. 4. Promotion - How the product benefits and uses are communicated. What is marketing strategy? Marketing strategy is a series of tactics for reaching prospects and converting them into paying customers of your product or service. It helps you understand: 1. Who buys your product. 2. What motivates them 3. Who are your competitors 4. How you will measure marketing. Why do you need to do strategic marketing? 1. It helps you reach a wide audience with your brand massage, product, or service. 2. It helps you engage with prospects and customers and build loyalty. 3. It makes the buying decision easier for your customers. How to do strategic marketing? 1. Research - Analyse your target market, buying behavior, competitors, etc. 2. Positioning - Differentiate your brand promise, messaging, packaging look and feel, conversion etc. 3. Promotion - Promoting your brand and products through content, public relations, advertising, personal selling, etc. 4. Measurement - Track how your promotions are doing using KPIs, learn, and iterate to meet your goals. Finally, if you...? Already have a marketing strategy for your business, comment - DONE Are taking action right now to create one, comment - ON IT Need help on how to do it, comment - HELP Want to build your brand or grow your business? Follow us, and you can also share this post with your friends and family. #simtech #simtechcreative #smallbusinessowner #marketingstrategy #businesstips #businessstrategy #marketingtips #digitalmarketing #warri #deltastate #nigeria #businessadvice

This year, we are focusing our marketing efforts on helping small business owners grow their businesses. We will be giving them actionable tips, strategies and training on how to use Facebook, Instagram and Google Business Profile to promote their products and services, grow their brand and scale their businesses. Like our Facebbok page or follow us on Instagram to stay connected. .. .. .. #simtechcreative #simtech #smallbusinessmarketingtips #facebbokmarketing #instagramtips #socialmediamarketingtips #smallbusinessowner #marketingstrategy #marketingtips #socialmediamarketing #actionabletips #warri #warrivendors #deltastate #nigeria

Do what is necessary, not what is convenient if you want to succeed in your business. 1. Wake up early, show up everyday. If that is what it takes for you to run your business effectively. Get inspiration daily from your vision and the success story of other people in your industry. 2. Define your business & marketing strategy for this year. Write down your business and marketing strategy for this year. Pro tip - Sit down, think and write down your plans for your business this year and what you need to do to achieve them. 3. Post your business on WhatsApp, Facebook, Instagram, Google etc. Even if you feel less motivated, these are some of the platforms your customers use every day to learn about products and services. 4. Reply to comments, dm and inquiries. Even if you haven't made any sales, customers feel more confident buying from a business that engage with them and respond quickly to their questions. 5. Be helpful to your customers, competitors, and everyone in between. Even if you aren't making money in the process. Your genuine desire to help others will certainly be rewarded. You will earn their trust, friendship, and more. 6. Resolve conflicts with your customers even if they are wrong. Try as much as you can to resolve any conflict you have with your customers, friends, and family. It helps to keep your business healthy. 7. Work the extra hours. Even if others have retired for the day. The extra efforts always pay off. Sometimes, it is the edge between your and your competitors. Want to build your brand or grow your business? Follow us, and you can also share this post with your friends and family. #simtech #simtechcreative #marketingstrategy #competitors #businesstips #businessstrategy #work #customersatisfaction #behelpful #businesspost #wakeup #conflictresolution #marketingtips #digitalmarketing #warri #nigeria

If you are a business owner who promotes your products or services using Facebook page, this video is for you. Follow this actionable step by step guide to optimize your business page to help you position your brand for success this 2023. Finally, If you have already optimized your Facebook business page, comment - DONE If you are taking action right now to optimize it, comment - ON IT If you need help on how to create a page for your business, comment - HELP .. .. .. Follow us, and you can also share this post with your friends and family. #simtechcreative #smallbusinessowner #videotutorials #facebookpagevideo #facebookpagepost #facebookpageoptimization #businesstips #businessstrategy #marketingtips #socialmediatips #socialmediamarketing #warri #deltastate #nigeria #businessadvice