Most coffee brands are fair trade, the term has become ubiquitous with the sector, however consumers want reassurance that their purchase is contributing towards a more ethical approach in both the lives and business of all involved in the production as well as in their local communities. CAFE+ had the idea to donate 50% of all profits to charitable causes in Columbia, its country of origin and the UK. We worked with CAFE+ to define their brand positioning and design their range of Colombian coffee. We focused the brand around ‘Their is goodness in every cup’ as every bag purchased gives the consumer the chance to directly contribute towards a charitable cause. #packagingdesign #branddesign #cpg

One of the big concerns when planning to have a family and becoming pregnant, is ensuring that you have the right nutrients at the right stage. We worked with Bayer on their Elevit brand and packaging to create a global nutritional solution that clearly communicated the nutritional requirements for each different stage of pregnancy. #packagingdesign #cpg #branddesign

Introducing our new packaging design for Pampeano. Marfrig Global Foods, one of the largest suppliers of canned and processed meats in the UK and globally asked us to extend their offering into the convenience sector with a range of five delicious meal solutions for the ever-busy consumer. #packagingdesign #marketing