SmartVideo Ltd
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Nov 3, 2021
Smartvideo judged a winner in the 2021 UK Enterprise Awards
UK Enterprise Awards Smartvideo Ltd, a provider of video services to businesses and organisations, has scooped an award in the prestigious 2021 UK Enterprise Awards. Judges voted Smartvideo as the winner in the category: Best Video Production & Marketing Company – Northern Ireland. They praised the company’s unique mix of services covering video production, video marketing, animation, 3D virtual tours and live streaming as a superb offering to its customers. Particularly praised was a willingness to innovate and use of technology to help its customers with marketing and awareness initiatives. Now in its fifth year, the SME UK Enterprise Awards continues to recognise SMEs of all sizes who are endeavouring to bettering business in their industries. Smartvideo has been providing video services to customers since 2014, creating more than 600 videos. Managing Director Paul Connolly said: “We’re delighted to win an award in this UK-wide competition. “We always strive to provide quality and innovation to the businesses, organisations and public sector bodies we work with.” He added: “Company values haven’t changed since its establishment in 2014, but our products have. “We started life as a video news agency but have since developed into producing commercial videos and other products to help customers with marketing and brand awareness.” #ut_am_63c738bc2a56a { opacity: 1; }#ut_am_wrap_63c738bc2a56b .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_63c738bc2a56b .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_63c738bc2a56b { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_63c738bc2a56b { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_63c738bc2a56b { text-align: left !important; } }#ut_am_63c738bc2a742 { opacity: 1; }#ut_am_wrap_63c738bc2a743 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_63c738bc2a743 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_63c738bc2a743 { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_63c738bc2a743 { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_63c738bc2a743 { text-align: left !important; } } Award Coordinator Jessie Wilson took a moment to discuss the success of this year’s programme: “It is always a pleasure and a privilege to reach out to those that have been awarded in the SME UK Enterprise programme. “One of the joys of these awards is realising the sheer talent and skill that permeates every inch of the British business sphere, across all industries and fields. I hope you all have a wonderful – and productive – rest of the year ahead and a fantastic 2022.” SME News prides itself on the validity of its awards and winners. The awards are given solely on merit and are awarded to commend those most deserving for their ingenuity and hard work, distinguishing them from their competitors and proving them worthy of recognition. About SME News SME News draws on a UK wide network of industry insiders to provide customers with the latest news, cutting edge features and latest deals from across the UK SME landscape. Alongside a quarterly publication, it also offer an easy to use website, newsletter and a series of awards programmes, making SME News much more than just a magazine, but instead a vital resource. Bought to you by AI Global Media, the international provider of corporate news and information, the unique magazine is “the perfect resource for the CEOs, leaders and decision makers in the UK based SMEs looking to keep their finger on the pulse and stay ahead of the competition”. #ut-empty-space-63c738bc2beb9 { height: 40px } @media (min-width: 768px) and (max-width: 1200px) { #ut-empty-space-63c738bc2beb9 { height: 40px; display: block; } } @media (max-width: 767px) { #ut-empty-space-63c738bc2beb9 { height: 40px; display: block; } }
Read moreNov 2, 2021
How to livestream your meeting for a bigger audience
We’ll remember 2020 and 2021 for some difficult reasons, but also for some better ones – workplaces changed and livestream became a key marketing tool. For businesses, charities, public bodies and other organisations, livestreaming is a great way to spread your message. You can now reach new audiences for your business breakfast or charity news launch from the comfort of their own home or office. Now you can: Inform Educate Grow your influence Launch new products or initiatives and hold news and other events. No serious business or organisation wants to hold an event over Zoom. It’s unnatural and a poor experience. The modern way is to invite some people to your physical event – and invite a whole lot more to attend and engage online. Setting aside poor-quality smartphone streaming, there are two options for livestreaming. You can pay a small fortune to an AV company (the kind you see at conferences with multiple camera people and a mixing desk), or you can use a dedicated livestreaming camera. For smaller events, we recommend the latter. But how do you do it? #ut_am_63c738bc2e368 { opacity: 1; }#ut_am_wrap_63c738bc2e369 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_63c738bc2e369 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_63c738bc2e369 { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_63c738bc2e369 { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_63c738bc2e369 { text-align: left !important; } } Smartvideo’s livestream service for smaller events can help you double or even triple the audience. We can even broadcast to separate platforms simultaneously, for example a LinkedIn group and a Facebook group. Livestreaming example – a business breakfast Let’s say you want to bring in a key influencer for a business breakfast. Now you can invite some people along to the hotel, but also livestream to your online audience in the comfort of their own homes. And it’s much less expensive than a full AV set-up. The best thing is to have your provider come along beforehand and check the set-up out. This, for example, is the way we do it at Smartvideo. After a phone consultation, we arrive on site several days before and confirm the technical side of things. Then on the day we’ll arrive early and set up our special livestream camera and also rig the sound. We’ll stream it to your platform. It’s a one-person operation, so you have no expensive costs to worry about. For example, with our recent livestream for Belfast’s No Alibis bookstore, which gathered almost a thousand views in five days, we streamed it direct to their Facebook page. Book and music lovers were able to interact during and immediately after the event. You can stream almost anywhere now, including LinkedIn and YouTube (although your YouTube page needs at least 1,000 followers). Get in touch to see how you can get bigger audiences for your small events. #ut-empty-space-63c738bc2f74e { height: 40px } @media (min-width: 768px) and (max-width: 1200px) { #ut-empty-space-63c738bc2f74e { height: 40px; display: block; } } @media (max-width: 767px) { #ut-empty-space-63c738bc2f74e { height: 40px; display: block; } }
Read moreOct 21, 2021
Smartvideo unveils new branding and website
Smartvideo today unveiled a new brand makeover – and a smart new website to go with it. The Northern Ireland-based video company is now the proud possessor of a new site courtesy of Brandlogik, a design agency founded by Eugene Burns with a reputation for world class design and creative thinking. The website and new branding replace previous branding and online presence dating back four years. Smartvideo is the essential go-to place for video production, animated marketing videos, 3D virtual tours and video marketing in Northern Ireland. SmartVideo managing director Paul Connolly said: “I’m very proud of our new design and website. “It’s a bold but sophisticated look that tells both of our passion for video and technology but also signals confidence and the future direction we want to take the company. “As well as video production, we offer a range of other services to businesses and organisations to help them grow awareness and sales. “Video is a critical part of the modern marketing mix, and we offer a range of services to help businesses grow – from scripting to video production, animated explainers, virtual tours and live-streaming for small events.” #ut_am_63c738bc319c4 { opacity: 1; }#ut_am_wrap_63c738bc319c5 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_63c738bc319c5 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_63c738bc319c5 { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_63c738bc319c5 { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_63c738bc319c5 { text-align: left !important; } } Brandlogik owner Eugene Burns said: “To create the new brand I wanted to capture the team’s passion for video and technology in their new identity, website and social media and build a total brand experience for the company. “The identity is optimised for social media and can be used in a range of colours and contexts. “The new site is partly inspired by recent Apple product launch sites in the way words and visual language connect together in a compelling way.” Paul Connolly added: “I love the way the site showcases our services like animations, videos and 3D virtual tours. “It does it in a classy way that looks great and loads quickly on desktop and mobile”. #ut-empty-space-63c738bc32c55 { height: 40px } @media (min-width: 768px) and (max-width: 1200px) { #ut-empty-space-63c738bc32c55 { height: 40px; display: block; } } @media (max-width: 767px) { #ut-empty-space-63c738bc32c55 { height: 40px; display: block; } }
Read moreOct 18, 2021
10 ways NI community organisations can use video to boost their public profile
Across Northern Ireland, thousands of community groups work ceaselessly to improve the quality of life for the public’s benefit. The Northern Ireland Council for Voluntary Action (NICVA) currently fund 1033 organisations in the voluntary and community sector. In order for your community group to known as a reputable organisation it is important that its core objectives, role in society and who it aims to help are largely acknowledged and understood by the public. One way to increase this awareness and get maximum exposure, particularly online, is through the use of video. #ut_am_63c738bc34db3 { opacity: 1; }#ut_am_wrap_63c738bc34db4 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_63c738bc34db4 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_63c738bc34db4 { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_63c738bc34db4 { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_63c738bc34db4 { text-align: left !important; } } But how? Here are some ideas on how your community group can use videos: Campaign Video: engage a larger audience for your current events or fundraisers by showing them how you help Social media teasers: create clips and tease them on social media to create a buzz and attract volunteers or members. Corporate Video for your website: introduce your group and share the details of what you do and who you help Video news release: got something to say? Don’t just bang out a press release and photo and hope for the best. Send out a video on social media Staff testimonials: have volunteers and workers describe what they do and why they enjoy helping others Personalised ‘Thank You’ videos: a thoughtful way to thank investors or volunteers who have helped to run the group and encourage their further support Case studies: by interviewing the people who benefit from your group, the public can see the value of what you are doing Live videos: by uploading live feed from your events to your social media, your message and work can be reached by a much greater audience Promotional clips: video footage of what your community group does in action that can be played at events About Us: give a visual history of the development of your group and how it has grown and become what it is today #ut_am_63c738bc351fb { opacity: 1; }#ut_am_wrap_63c738bc351fc .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_63c738bc351fc .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_63c738bc351fc { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_63c738bc351fc { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_63c738bc351fc { text-align: left !important; } } For all your videos, consider linking to a campaign-specific landing page to get people to sign up or donate. We live in a digital world and to ensure that your community group keeps up with these fast-paced technological advances it is essential to maintain an active online presence. Videos can be a creative and memorable way to do so. 55% of all internet users watch videos daily, while 78% watch videos weekly. According to the Visual Teaching Alliance, visuals are processed 60,000 times faster than text, so people often prefer video over text for its efficiency. So, how will implementing videos to improve your online presence benefit you? Social proof has become an increasingly important way to checking a group or organisations reputation and reliability. Videos are incredibly good at providing social proof as people can see how professional you are. If your community group has a good website, great videos and up-to-date social media, people will be more likely to trust it An organisation or government body may be more readily open to investing or funding your community group if it has a greater public awareness which can be achieved through good utilisation of the internet Videos improve your search engine optimisation as good video is ranked as high quality content, allowing your group’s website/social media to appear higher when searched. In a time where the internet is such a valuable tool, not using video to improve your online profile will only hinder your ability to reach more of the public and ultimately stint the number of people your group could potentially benefit. Sophie McLaughlin #ut-empty-space-63c738bc367ba { height: 40px } @media (min-width: 768px) and (max-width: 1200px) { #ut-empty-space-63c738bc367ba { height: 40px; display: block; } } @media (max-width: 767px) { #ut-empty-space-63c738bc367ba { height: 40px; display: block; } }
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