Jan 16, 2023
Getting Started with Digital Marketing
Creating a sound plan for digital marketing isn’t hard, but it does call for some groundwork. That’s why, before growing your digital marketing efforts, you should make sure these elements are rock solid. Brand Consistency What exactly are you communicating to your current and potential clients? What do you want them to know… The post Getting Started with Digital Marketing appeared first on SMM Advertising.
Read moreSep 6, 2022
Produce Video Content That Inspires!
People choose to consume video content over other forms of media for different reasons, such as to learn something new, to relax after a long day, or even to keep up with the trends. However, more than half of those who watch video content do so to be entertained or inspired! Living in a visual… The post Produce Video Content That Inspires! appeared first on SMM Advertising.
Read moreJul 28, 2022
What is the right social media platform for my business?
If you’re a new business or an existing business that’s new to social media, it can be difficult to find the right platform to use. With so many options to choose from it can seem overwhelming, so here are some tips to help make choosing your platform easier. Where is your target audience? Knowing… The post What is the right social media platform for my business? appeared first on SMM Advertising.
Read moreJun 24, 2022
Marketing Upwards in a Downturn
How can marketing professions prepare for a recession while realizing that there is no room for squandering precious marketing dollars? As our B2C audience becomes more frugal when buying, our B2B folks will follow suit. Will the discount giants, filled with cash, be the only companies to survive a depressed economy? As a marketer, how… The post Marketing Upwards in a Downturn appeared first on SMM Advertising.
Read moreFeb 8, 2022
UNDERSTANDING THE 5 STAGES OF A BUYER’S JOURNEY
When determining which channel will best serve your marketing campaign, you’ll always want to consider your buyer’s journey (the customer’s path to conversion) as several steps come into play before the buyer makes their final decision to purchase a product or service from a brand. Understanding your audience and where they fall on their journey… The post UNDERSTANDING THE 5 STAGES OF A BUYER’S JOURNEY appeared first on SMM Advertising.
Read moreSep 2, 2021
How Artificial Intelligence Can Boost Your Marketing Efforts
As we all know, the marketing industry is continuously evolving due to new trends and updated technology. The implementation of artificial intelligence has not only grown in popularity in recent years but has also proven itself to be a crucial resource for effective marketing. Simply put, artificial intelligence uses machines (computers, robots etc.) to simulate… The post How Artificial Intelligence Can Boost Your Marketing Efforts appeared first on SMM Advertising.
Read moreAug 24, 2021
Socially Responsible Business Marketing
As a top Long Island marketing agency, SMM Advertising spends a lot of time evaluating impactful marketing trends. One of the biggest groundswells in recent years has been companies looking to take advantage of socially responsible business marketing. For all the perceived negatives of the digital age, the shrinking of the world has done wonders… The post Socially Responsible Business Marketing appeared first on SMM Advertising.
Read moreJun 15, 2021
Recruiting During Impossible Times
Today, the nationwide labor shortage is impacting numerous US industries, perhaps none more so than retail. The latest Jolts report released by the US Labor Department showed that while job openings increased by 998,000, new hires only increased by 69,000. This data indicates that only one out of every 15 new positions has been filled… The post Recruiting During Impossible Times appeared first on SMM Advertising.
Read moreMay 19, 2020
How Brands and Marketers can Survive and Thrive During and After a Pandemic
Learn what’s ahead for your brand during the next few months—and beyond—along with tips on how to forge honest, enduring relationships with your customers. The post How Brands and Marketers can Survive and Thrive During and After a Pandemic appeared first on SMM Advertising.
Read moreApr 16, 2020
When calamity strikes, how should your brand react?
It’s been tough the last few months. On an emotional level, marketing managers are drained, stressed and probably a little scared of the possibility of impending doom. Yet, on a business level, what should we be doing for our brands to be prepared for when things turn around? How do we not get stuck… The post When calamity strikes, how should your brand react? appeared first on SMM Advertising.
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