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SOCIAL MEDIA MARKETING
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Jan 17, 2023
Burn your ships. This is a piece of advice I give often, to many early entrepreneurs. It can be hard to hear, and hard to heed. But to me, there isn’t a single more effective way to shift perspective and momentum around your burgeoning business. Where ships and entrepreneurship collide Confused? I’ll explain. In 1519, […]
Read moreDec 12, 2022
Prior to joining Snapshot about a year ago, I spent most of my career working in corporate marketing, with multiple stints as a chief marketing officer for major retailers. People often ask me what the biggest difference between the two experiences is, and while the day-to-day is certainly different—juggling multiple brands’ needs rather than a […]
Read moreNov 7, 2022
You’ve heard it used as a buzzword, but do you know what people really mean when they reference “company culture”? Do your colleagues or leaders talk about it? Different organizations approach and appreciate company culture in wildly different ways, and that tends to make it tricky to define and hard to recognize in our own […]
Read moreOct 17, 2022
If you’re running a business, a website is a given. In today’s digital landscape, it’s very likely the first step in a prospect’s journey to learn more about your business. And if you’ve built an effective website, they’ll contact you, right? A website gives your audience information about your team, your services, and the irrefutable […]
Read moreSep 20, 2022
Strategic marketing covers a broad range of disciplines, some more art than science. Digital marketing, specifically, lets us lean into the science—we can track, trace, and quantify, which makes it easier to see when it’s working, and pivot when it’s not. When we track the right data and synthesize what that data is trying to […]
Read moreAug 1, 2022
I’ve lived in Nashville since 1995, and watched the city evolve quite a bit over those years. We may not be as big as New York or Silicon Valley, but our smaller size and tight-knit culture helped cultivate something special for businesses big and small: a community-driven, entrepreneurial spirit that carries across the city like […]
Read moreJan 23, 2021
How should advertising in the form of social media look? That’s a question with a lot of answers, but within those answers are five things we think are absolute musts. From designing ads that appear to be native posts, to running ads to separate audiences while A/B testing ad creative and landing pages. Here’s our […]
Read moreDec 22, 2020
While 2020 has brought on a lot of changes, kicking back and watching the tube hasn’t changed a bit. To spread some holiday cheer this year, we had all of our employees rank their favorite holiday films. How do your top picks compare? Points Scale 0-3 4-8 9-23 24+ #10: The Miracle on 34th Street […]
Read moreDec 1, 2020
It’s hard to keep up with the latest and greatest digital marketing strategies. They are ever changing and constantly evolving. Businesses big and small are looking for ways to stay relevant in the new marketing age and animation has played a huge role in strategies! Animation can enhance your company’s marketing strategy in many ways, […]
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