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It's never been a more exciting time to be a marketer.  High involvement purchases, whether B2B or B2C require a high-level of information gathering. Historically consumers needed to speak directly with a supplier's sales rep or customer service team to gather critical information - leaving the responsibility for revenue creation sitting squarely on the shoulders of the sales team or a lone wolf BDM. With consumers having access to huge amounts of information, reviews and content online, the vast majority of your consumers decision-making process is now made prior to a prospect ever speaking with a representative from your company. This has created an enormous opportunity for companies to differentiate themselves and grow their market share by capturing prospect contact details at the beginning of their research process (lead generation) and using sophisticated lead management and nurturing technology (marketing automation) to guide consumers through to a buying decision. 

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$50,000+

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