Nov 30, 2013
Know Facebook’s Contest and Promotion Rules for the Holidays
During the holidays many businesses will be running a contest or a promotion on their Facebook page. Did you know that Facebook changed their contest and promotion rules in August 2013? You still can not run a contest or promotion on your personal Facebook timeline, but now it’s easier to run them on your Facebook timeline page. You can choose ... Read More
Read moreJul 29, 2013
Why Your Company Should Use a LinkedIn Company Page
Did you receive a notice in 2012 from LinkedIn when they reached 200 Million Members? For those that did the letter started off like this, “Recently, LinkedIn reached a new milestone: 200 million members. But this isn’t just our achievement to celebrate — it’s also yours.” Many members made sure they shared this milestone with all their LinkedIn ‘connections’ and ... Read More
Read moreMay 12, 2013
Basics for a Better Social Media Strategy
According to Nielsen, two-thirds of the global internet population is spending a huge amount of their time online visiting social networks. Currently just on Facebook alone, the global population spends about 700 billion hours on this social site. Because more people are using social media to research prior to purchasing, many successful brands are connecting and communicating with their customers ... Read More
Read moreMar 29, 2013
Is Google+ the Best Social Media Network for Businesses?
In 2011 Google+ was introduced in a beta phase for to a few social media players. Many believed it could challenge the popular Facebook platform. After all, it was Google. However during that phase, Google+ was confusing to some, clunky to others and just did not have all the spice and ease as Facebook. Even after only a few months ... Read More
Read moreJan 28, 2013
Add a Social Media Policy and Avoid Company Mishaps
If your business is benefiting from social media marketing, that’s fantastic. You check your Facebook page views to see daily “likes”, and then move on to the company LinkedIn page to learn your best client has a referral for you. Your brand has gone viral, but there’s a tweet from an employee on their personal Twitter account where they have ... Read More
Read moreDec 30, 2012
How to Rank on YouTube “Gangnam Style”
On October 6, 2012, the YouTube sensation “Gangnam Style” had over 5 million searches for the term in one single day. On December 21, 2012, YouTube officially reported this catchy song video blew up on the internet and reached record 1 billion views. Amazing! If part of your 2013 marketing plan includes video and YouTube, than here are some tips ... Read More
Read moreDec 10, 2012
Safety Tips for Online Holiday Shopping
During the holiday season, there are several shopping campaigns that begin in November. It starts with Black Friday, Small Business Saturday, Cyber Monday and in December there is Green Monday. Green Monday takes place the second Monday in December, and it is a great way to shop online, save on purchases, save on shipping cost and have your gifts delivered ... Read More
Read moreNov 7, 2012
So Did Social Media Play a Big Role in These Local Elections?
John A. Perez, Speaker of the California State Assembly, and other Democrats seeking office this election, traveled to Stockton on Monday, November 5, 2012 as part of a bus tour. They arrived at the Democratic Campaign headquarters on Miracle Mile where Mayor Ann Johnston, City Councilmember Susan Eggman, Assemblymember Allyson Huber, city council candidate Michael Tubbs and even Congressman Jerry ... Read More
Read moreNov 5, 2012
Is It Time for Your Website to Get Social?
Did you know a recent survey done by 1&1 Internet showed that only 40% of small and medium sized businesses still do not have a website? However, the number of these businesses creating and using a social media networks such as Facebook, LinkedIn, Twitter, Google+ and YouTube is growing. According to HubSpot, “Even if you’re on social media, operating without ... Read More
Read moreOct 15, 2012
Can Twitter Help Market and Build Your Business?
With only 140 characters allowed, Twitter is still an effective, short and nice way to get your message out and raise awareness about your business and brand. Here are some simple strategies that you can implement today using Twitter to market your business: 1. Connect with Prospects and Clients Like Facebook, Twitter allows you to connect with prospects and clients ... Read More
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