White Hat SEO Vs. Black Hat SEO What is the main difference? Well, once is the natural way to build authority and trust with Google. The other way could get your site penalized in the old Google dog house (not a good place to be). I see this happen a lot to companies who only spend small amounts on their SEO, and typically they buy links on a cheap provider like Fiverr. I can tell you that the cost to fix the problems can be 20-30X higher than anything you paid on Fiverr. Your small business needs a real solution that focuses on white hat SEO. Contact us today and learn how we can get your business in good favor with Google! #seo #whitehat #blackhat #smallbusiness #canada #halifaxseo

I want you to think about all the digital marketing that you might be spending money on. Facebook ads for example, are great but what happens when you stop paying? The same thing with Google Adwords/Youtube Ads? With SEO, you are building tangible assets tied to your business. This could be content development, partner links back to your website, and so much more! So is SEO a waste of money? HELL NO! It could very well be one of the best business investments you make where the focus is on bringing in new clients! #seo #halifax #novascotia #smallbusiness #investment

A new episode of The Boost is up! In this episode, John and Colin are joined by the wonderful, Bernice Williams of Intentional Connection. The three discuss sales Networking in the digital world and some great ideas on how you can expand your own network, even during a pandemic! https://lnkd.in/euRi3-M #halifax #business #novascotia #newbrunswick #PEI #local #networking

Video shoot at CEED today! Grateful for their support in helping me achieve my dreams! #CEED #halifax #smallbusiness #socialspike

On-page Vs. Off-page SEO It is important to understand the components that are involved in these two major phases of SEO. Each is critical to your overall success. This is the Ying/Yang of SEO. If you only focus on one and not the other, your likely hood of taking over the search engines locally is very slim. Remember, it is all about balance! #seo #halifax #seocanada #novascotia #smallbusiness