Social media is now a pay-to-play game. Gone are the days of creating a social media channel and watching your audience flock to you. Instead, a social media strategy for schools almost necessarily has to include a budget. And that isn't changing anytime soon, if at all. Given that advertisers spend more than $50 billion combined on paid social media campaigns, networks have realized how profitable these campaigns can be. Of course, that doesn't make social media irrelevant to your audience. Quite the opposite, in fact… https://lnkd.in/gSwrT3iD  #education #highereducation #highered #higheredmarketing #educationmarketing  

Make no mistake: a sound understanding of your admissions funnel can make all the difference in building a successful recruitment and admissions marketing strategy. But of course, building that understanding is only the beginning. In addition, you also need to know the next step: how to continue optimizing your college admissions funnel for successful recruitment. That optimization process can take significant time, data analysis, and audience preference research. But the time invested is well worth it… https://lnkd.in/gYEn_FSz  #educationtechnology #highereducation #higheredmarketing #highered #educationmarketing

Importance of Lead Generation in Online Education Against the backdrop of this increasingly competitive environment, marketing becomes a crucial part of the online education equation. The more students you can get into your database, the more you can tout the benefits and nuances of your online educational programs.  https://lnkd.in/ersqATwY  #education #highereducation #highered #higheredmarketing #educationtechnology #higheredtech

As students flock to online classes and degrees, the number of universities offering these programs has also skyrocketed. The result is a saturated market in which online course promotion becomes vital. After all, with geographic boundaries virtually non-existent, many institutions are now bidding for the same potential student leads.  That, in turn, leads to a natural question: how can your institution stand out from that increasing competition? How can you ensure that your audience learns about and becomes interested in your online courses instead of those offered by other colleges and universities?  This guide will detail five marketing strategies for online education, helping your programs stand out from the pack… https://lnkd.in/gz_C95-v  #education #educationmarketing #highereducation #highered #higheredmarketing

Consent from your prospective student leads, it turns out, is not optional. Sending emails to prospects who don't expect to hear from you doesn't just risk those messages being marked as spam, but can have significant legal implications.  This guide will focus on the compliance part of student enrollment leads generation, and what every education marketer and communicator should know… https://lnkd.in/gdU2UHhW  #education #highereducation #higheredmarketing #educationmarketing #educationtechnology #highered