Nov 18, 2021
As the year comes to a close and you begin to tie up loose ends on any projects, it is time to create an end-of-year marketing report for your company. The post How to Create the Best End of Year Marketing Report for 2021 appeared first on Sparxoo.
Read moreOct 27, 2021
‘Tis the season for holiday greeting cards! While your B2B team may not be sending a group photo to every contact in your address book, you should consider creating a holiday-centered email marketing campaign for your company. If your business serves other businesses, holiday sales and promotions aren’t quite as popular as they are for […] The post B2B Holiday Email Marketing Strategies appeared first on Sparxoo.
Read moreOct 11, 2021
By 2023, digitally transformed businesses are forecast to contribute to more than half of global GDP. If you want to participate in that high-performing group, you’ll need to ensure that you’re maximizing your digital presence now. In a recent survey by Statista, 97% of respondents said that the COVID-19 pandemic sped up the digital transformation […] The post Trend 7: Digitizing the Future appeared first on Sparxoo.
Read moreOct 8, 2021
A website is your company’s global storefront — a location where any customer, anywhere, can gain access to your brand story, your mission, and even shop for your products if you provide eCommerce options. And, as you’d expect in the digital age, it’s increasingly important for you to have a user-friendly access point online: Americans […] The post Trend 6: Beautiful, Accessible Websites From the Inside Out appeared first on Sparxoo.
Read moreOct 7, 2021
As millennials and Gen Z continue to inherit an increasing amount of B2B and B2C purchasing decisions and power, it’s generally accepted that these groups are much more comfortable communicating — and even purchasing — online compared to more traditional face-to-face experiences. With this in mind, how can your business take advantage of this digital […] The post Trend 5: Integrating Digital Touch Points Into Your Sales or Conversion Process appeared first on Sparxoo.
Read moreOct 6, 2021
A cookie-less future is quickly becoming a reality, and a growing number of businesses are scrambling to shift their efforts in marketing their own CRM, rather than targeting consumers based on their online activities. Fortunately, there is an array of marketing automation platforms available — but not all are created equal. In this article, we’ll […] The post Trend 4: State of Marketing Automation in 2022 appeared first on Sparxoo.
Read moreOct 5, 2021
Two of the biggest companies in the world are casually turning everything marketers knew about digital marketing upside down in the span of a year. (No big deal, right?) Quick refresher: Apple released an update to iOS 14 in early 2021 that allowed users to choose whether they wanted advertisers to track them across apps, […] The post Trend 3: How Privacy-First Initiatives Are Rocking the Digital Marketing World appeared first on Sparxoo.
Read moreOct 4, 2021
Brand loyalty has helped a lot of companies coast by on the same story for decades. Then a global pandemic happened. The COVID-19 pandemic forced everyone to step back and take stock — and 75% of Americans changed brands. In an August 2020 survey by McKinsey, the top three reasons cited for making the switch were […] The post Trend 2: Authenticity, Evolution & the Post-Pandemic Rebrand appeared first on Sparxoo.
Read moreOct 1, 2021
It’s nearly 2022, which seems to have snuck up particularly quickly this year. We’ve been ruminating on the ups and downs of 2021, and looking ahead to anticipate digital marketing trends for the year to come, and we’re particularly proud of the guide we’ve put together for you. You can access our trends guide by […] The post Sparxoo Trends 2022 – Full Guide + Trend 1: Taking Digital Design Organic appeared first on Sparxoo.
Read moreAug 4, 2021
Just in: Sparxoo Digital wins the highly coveted Clutch Leaders Award for Florida’s best-performing web designer. Located in the ever-growing and busy city of Tampa, Florida, our team is beyond ecstatic to receive this respected award. “To be recognized by Clutch as one of, not only Tampa Bay’s best, but Florida’s best digital marketing agencies […] The post Clutch Crowns Sparxoo Digital as Florida’s Top-Ranking Web Designer for 2021 appeared first on Sparxoo.
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