SPM Marketing and Communications
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SOCIAL MEDIA MARKETING
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Dec 11, 2019
Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt
Facing mounting pressure to crack down on misinformation campaigns, Google implemented a new policy aimed at misleading healthcare ads, with revolutionary evidence-based treatments unreasonably caught in the dragnet. The post Google Changes Ads Policy as Healthcare Advertisers Scramble to Adapt appeared first on SPM Marketing & Communications.
Read moreOct 22, 2019
SHSMD 2019 Recap: Never Sit Still
In September, a record-setting 2,000+ healthcare marketers and strategists traveled from across the country to SHSMD Connections, the annual conference hosted by the Society for Health Care Strategy and Market Development. Read SPM Chief Strategy Officer Dan Miers' thoughts on the best pieces of insight from this year's conference. The post SHSMD 2019 Recap: Never Sit Still appeared first on SPM Marketing & Communications.
Read moreSep 17, 2019
The Insighter: Patient Safety
Consumers deserve the peace of mind that comes with choosing a healthcare provider that values and tirelessly pursues patient safety. SPM’s task as marketers is to make the critical distinctions between providers easy to find, understand, and act upon. The post The Insighter: Patient Safety appeared first on SPM Marketing & Communications.
Read moreSep 4, 2019
Fresh Takes: Alexa M.D vs Teledoc
In the first edition of Fresh Takes, SPM CFO Nancy Miller discusses two ventures into telemedicine: Amazon’s new partnership with the UK’s National Health Service, and Teledoc, a service offered to all SPM employees through the agency’s health insurance plan. The post Fresh Takes: Alexa M.D vs Teledoc appeared first on SPM Marketing & Communications.
Read moreMay 25, 2018
The Insighter: Keeping the Eyes on Your Prize
As healthcare becomes increasingly competitive, more and more hospitals and health networks are seeking to obtain, and then capitalize on, their awards, rankings or designations. These recognitions are a tremendous source or pride to an organization’s employees and can act as motivators for continual operation and improvement. Awards, rankings, and designations have also been marketed […] The post The Insighter: Keeping the Eyes on Your Prize appeared first on SPM Marketing & Communications.
Read moreFeb 21, 2018
Quick Pick: News of the Amazon alliance sent waves through the industry—here’s one perspective
While hypothesized for some time, the recent announcement that Amazon, Berkshire Hathaway and JPMorgan Chase are teaming up to form an independent healthcare company aimed at cutting costs and improving quality shook every corner of the industry. While details are still scarce—and the alliance is currently only confirmed to benefit its roughly one million combined […] The post Quick Pick: News of the Amazon alliance sent waves through the industry—here’s one perspective appeared first on SPM Marketing & Communications.
Read moreJan 22, 2018
More Than Just a Trend: The Power of the Single-Agency Relationship Model
Recently SPM published a blog piece about integration and collaboration within a single agency, and what to keep in mind when choosing a partner who will help you achieve your goals. Given my past experiences at large and small agencies, I’ve seen what works and what doesn’t. Some of it is clearly visible and some of […] The post More Than Just a Trend: The Power of the Single-Agency Relationship Model appeared first on SPM Marketing & Communications.
Read moreDec 8, 2017
Social Media Week Chicago: Let’s Talk About It!
At SPM, a large part of what helps keep our work fresh is getting out of the office and immersing ourselves in the latest trends of the industry. It turns out Social Media Week Chicago (#SMWChicago) is the perfect chance to do just that: talk face-to-face with some of the leading minds in marketing and […] The post Social Media Week Chicago: Let’s Talk About It! appeared first on SPM Marketing & Communications.
Read moreNov 27, 2017
3 Keys to Choosing the Right Agency
Marketing today is as complex as ever. The more tools and resources that exist for agencies, the more difficult it has become to figure out how to piece together the best solution for clients. Most agencies’ solutions come in the form of the holding company that offers different solutions in the forms of separate (but […] The post 3 Keys to Choosing the Right Agency appeared first on SPM Marketing & Communications.
Read moreNov 16, 2017
Quick Pick: Can Large Health Systems Go Deeper With Consumers?
The other day I was involved in a workshop that surfaced an intriguing question: While health systems want to play a larger role in people’s everyday lives – proving new value, contributing to population health goals, securing greater loyalty and new revenue – how much interest do people have in “going deeper” with health systems? […] The post Quick Pick: Can Large Health Systems Go Deeper With Consumers? appeared first on SPM Marketing & Communications.
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