Spotlight Branding
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SOCIAL MEDIA MARKETING
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Jan 20, 2023
10 Unique Perks to Help You Steal Top Talent
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an […] The post 10 Unique Perks to Help You Steal Top Talent appeared first on Spotlight Branding.
Read moreJan 19, 2023
How to Know When It’s Time to Hire a Marketing Agency
As a business owner, you understand the importance of marketing. Greater exposure and brand awareness means more clients and revenue. However, when you have a demanding caseload, marketing tasks can fall by the wayside until you’ve got the time to deal with them again. When you’ve reached the point where marketing is spending more time […] The post How to Know When It’s Time to Hire a Marketing Agency appeared first on Spotlight Branding.
Read moreJan 17, 2023
How to Use Facebook for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you’re interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we’ll focus on how to get the […] The post How to Use Facebook for Your Firm appeared first on Spotlight Branding.
Read moreJan 16, 2023
Is Your Content Feeling Stale? – LFMM 457
We get it. Saying the same thing over and over and over again can make you feel like your message is stale and boring. We’re here to tell you this week that may not be the case! The post Is Your Content Feeling Stale? – LFMM 457 appeared first on Spotlight Branding.
Read moreJan 13, 2023
4 Simple Self-Care Tips for Firm Owners
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his […] The post 4 Simple Self-Care Tips for Firm Owners appeared first on Spotlight Branding.
Read moreJan 12, 2023
5 Tips for Working Smarter, Not Harder
Most entrepreneurs are naturally workaholics. For firm owners, when faced with a laundry list of tasks, will work longer hours and push themselves to the brink of exhaustion to get everything done. However, this isn’t the best approach. Rather than working harder, you can work smarter and learn ways to work more effectively. In order […] The post 5 Tips for Working Smarter, Not Harder appeared first on Spotlight Branding.
Read moreJan 10, 2023
Marketing Isn’t Just About More Leads!
We can’t tell you how many times business owners have told us something along these lines: “I don’t need any marketing. I have more business than I can handle right now!” If you’ve said something similar, this article is for you. In fact, if you have more business you can handle, where you’re referring out […] The post Marketing Isn’t Just About More Leads! appeared first on Spotlight Branding.
Read moreJan 9, 2023
The Truth About Your Social Media Followers – LFMM 456
Happy New Year! We’re back with the Law Firm Marketing Minute this week and talking about the real reason why you may not be seeing followers and engagement on your social media channels. The post The Truth About Your Social Media Followers – LFMM 456 appeared first on Spotlight Branding.
Read moreJan 6, 2023
How You Can Use Call Tracking Software for Your Business
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat, texts and Facebook. You can follow Smith.ai on Twitter, Facebook, LinkedIn and YouTube. Call tracking is a wonderful tool that can be used to help […] The post How You Can Use Call Tracking Software for Your Business appeared first on Spotlight Branding.
Read moreJan 5, 2023
Mistakes Will Happen, and That’s Okay! Here’s How to Learn and Move On
Being a lawyer can be stressful. You’re normally held to a higher standard than most other professions, and making a mistake can be a career-changer—or can it? Although there’s a lot of pressure on lawyers to be perfect, anyone can make a mistake, and doing so doesn’t have to harm your relationship with clients and […] The post Mistakes Will Happen, and That’s Okay! Here’s How to Learn and Move On appeared first on Spotlight Branding.
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