Dec 29, 2022
Keeping Your Business Social Media Safe
More often we hear stories about local businesses becoming the victims of hackers, losing access to their business’s Facebook, Twitter, Instagram, or other social media accounts. Stolen accounts can severely damage any business’s reputation and effectively limit its ability to communicate with customers. The worst part is that if your account is hacked, customer support… Read More »Keeping Your Business Social Media Safe Read more » The post Keeping Your Business Social Media Safe appeared first on St. Gregory Group.
Read moreSep 15, 2022
What Business Data Privacy Regulations Mean To You
As digital marketing and our Internet culture evolve, so do changes in consumer privacy laws and how small- to medium-size businesses must operate. In a nutshell, these rules and laws create protections for consumers on how companies can use, sell, transfer, and handle their personal information. While there isn’t yet an overall federal regulation standard… Read More »What Business Data Privacy Regulations Mean To You Read more » The post What Business Data Privacy Regulations Mean To You appeared first on St. Gregory Group.
Read moreAug 15, 2022
Digital Acronyms And The Ones You Need To Know
Do just a quick Google search and you’ll encounter hundreds of digital acronyms. With so many options out there, how do you know which are important to understand and track? In modern digital advertising, everything should be data- and goal-driven. If you know these 9 digital acronyms, you’ll gain critical insight into the core goals… Read More »Digital Acronyms And The Ones You Need To Know Read more » The post Digital Acronyms And The Ones You Need To Know appeared first on St. Gregory Group.
Read moreJul 28, 2022
What’s The Big Deal with Ambassadors, Thought Leaders, and Influencers?
You’ve run a successful business for years, building up a recognizable and respected brand. Your clients are complimentary, loyal, and reach out to your company without hesitation whenever they are in need. So, nothing to worry about, right? Not so fast. While you may have noteworthy brand assets and appeal, the truth is there is… Read More »What’s The Big Deal with Ambassadors, Thought Leaders, and Influencers? Read more » The post What’s The Big Deal with Ambassadors, Thought Leaders, and Influencers? appeared first on St. Gregory Group.
Read moreJul 19, 2022
Multichannel vs. Omnichannel Marketing – What’s Best for Your Business
The terms “multichannel” and “omnichannel” have gained prevalence in recent years as both marketing tactics and consumer/client knowledge have expanded. While many think they are synonymous, there are key differences between the two marketing styles, especially in determining which model is best for your business. What is Omnichannel Marketing? First, let’s dive in with omnichannel… Read More »Multichannel vs. Omnichannel Marketing – What’s Best for Your Business Read more » The post Multichannel vs. Omnichannel Marketing – What’s Best for Your Business appeared first on St. Gregory Group.
Read moreJun 30, 2022
How to Develop Blog Ideas
Struggling to come up with blog ideas for your company’s website? Developing a steady stream of blog post ideas can seem daunting, but we’re willing to bet there are some great resources right at your fingertips. Read on for our top six tips to develop great blog ideas right now! If you’re looking for low-hanging… Read More »How to Develop Blog Ideas Read more » The post How to Develop Blog Ideas appeared first on St. Gregory Group.
Read moreJun 15, 2022
4 Rules for Cause Branding with a Case Study
You don’t need a business school study to tell you that cause branding matters to your business. You can just ask your customers. Large percentages of consumers (and business customers are just consumers that have to rationalize their decisions a bit more) are heavily influenced in their purchase decisions by the values and practices they… Read More »4 Rules for Cause Branding with a Case Study Read more » The post 4 Rules for Cause Branding with a Case Study appeared first on St. Gregory Group.
Read moreMay 18, 2022
Maintaining Your Brand: Brand Style Guides 101
Why should your company have brand guidelines, including a style guide? Let’s answer that with a quick exercise. Have you ever seen a blue McDonald’s arch? How about the Target bullseye: is it ever green instead of red? Or the Starbucks logo: is the mermaid sometimes green, sometimes yellow, and sometimes purple? Of course not.… Read More »Maintaining Your Brand: Brand Style Guides 101 Read more » The post Maintaining Your Brand: Brand Style Guides 101 appeared first on St. Gregory Group.
Read moreApr 26, 2022
Public Relations for Banks and Credit Unions: Needed Now More Than Ever
Financial marketing was never simple—and mobile and online banking have only increased the number and complexity of the challenges. That’s because banks and credit unions aren’t just competing against the commercial or community bank down the street, but against regional and national behemoths with the resources (and media budgets) to spare. So, in the middle… Read More »Public Relations for Banks and Credit Unions: Needed Now More Than Ever Read more » The post Public Relations for Banks and Credit Unions: Needed Now More Than Ever appeared first on St. Gregory Group.
Read moreApr 9, 2022
Google Analytics 4: Why You Shouldn’t Wait
In March, Google announced that as of July 1, 2023 Universal Analytics accounts will cease processing data. That means everyone will have to transition to GA4 (Google Analytics 4) or a Google Analytics alternative by that date. With that announcement, marketing departments the world over breathed a sigh of relief. After all, July 1, 2023… Read More »Google Analytics 4: Why You Shouldn’t Wait Read more » The post Google Analytics 4: Why You Shouldn’t Wait appeared first on St. Gregory Group.
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