The importance of branding and innovation in a recession.

Social justice has always been an important yet challenging dialogue for brands to engage in. But as the world confronts issues of social, economic, and racial inequality, one thing is clear, staying silent isn’t an option. Brands need to be there to help rebuild the social and cultural narratives of the world in meaningful and positive ways. To provide marketers with insight, Statista has surveyed around 2,000 consumers asking how they feel about companies based on their response to recent U.S. protests and police violence. https://lnkd.in/et-JYfU #brandexperience #brandstrategy #brandcommunication #brandmanagement #consumerbehavior

Branding Awards

Today on #IWD2021 our team @Starfish has helped @Hologic share their commitment to measuring and tracking the health and well-being of 3.9 billion women in the world's first global #womenshealthindex. The impact of this multi-year initiative will be measured in generations, starting with ours. To women everywhere, this is more than life-changing, this is world-changing and we are proud to do our part. Learn more at: WomensHealthIndex.com #InternationalWomensDay #WomensHealthIndex