Dec 13, 2022
Big News
Some big news for Statwax… When Statwax was started in 2015, our goal was to become the most trusted growth marketing partner that we could for our clients. Over the years, we have become laser-focused on the skills we bring to our clients – digital advertising, SEO, data & analytics, digital creative strategy, and project […] The post Big News appeared first on Statwax.
Read moreOct 13, 2022
Statwax Partners with the Lumina Foundation on The Million Dollar Community College Challenge
We are excited to announce that we have been selected by The Lumina Foundation, an Indianapolis-based private foundation committed to making opportunities for learning beyond high school available to all, to provide digital marketing consultation to the finalists of the foundation’s Million Dollar Community College Challenge. The Million Dollar Community College Challenge asked community […] The post Statwax Partners with the Lumina Foundation on The Million Dollar Community College Challenge appeared first on Statwax.
Read moreSep 21, 2022
RFPs: 8 questions we ask ourselves before our agency responds to a digital marketing RFP
For many agencies like ours that work with clients that are in industries that receive governmental money to do marketing, finding and responding to RFPs are a big part of our sales and marketing efforts. Yes, we can almost hear the collective groan! RFPs are notorious for being cumbersome in many ways; they are long […] The post RFPs: 8 questions we ask ourselves before our agency responds to a digital marketing RFP appeared first on Statwax.
Read moreJul 7, 2022
Statwax Partners with Indiana Commission of Higher Education for Learn More Indiana Project
The Indiana Commission for Higher Education has selected Statwax, a digital growth agency focused on higher education, to partner on a redesign and redevelopment of the Learn More Indiana (LMI) website. Learn More Indiana works with Hoosiers of all ages to connect them with education and training to advance their lives and careers. After a […] The post Statwax Partners with Indiana Commission of Higher Education for Learn More Indiana Project appeared first on Statwax.
Read moreMay 18, 2022
The Complete Guide to SaaS Marketing: 11 SaaS Digital Strategies to Increase ROI in 2022
In general, marketing is hard to get right. Between creative demands, budgetary constraints, and channel choices, there are many things to juggle. However, when it comes to SaaS marketing, there are additional obstacles to overcome. While most marketers include sales funnels analysis and demand generation as a part of their strategies, SaaS companies must heavily […] The post The Complete Guide to SaaS Marketing: 11 SaaS Digital Strategies to Increase ROI in 2022 appeared first on Statwax.
Read moreApr 13, 2022
How to Get the Most Out of Google Analytics Remarketing
Utilizing remarketing lists in Google Analytics can be extremely powerful for education advertising campaigns. Prospective students have thousands of touch points across weeks and months of decision-making before they choose a school to enroll at. Turning to remarketing tactics to ensure these prospects continue to be impacted by your school and messaging is key to […] The post How to Get the Most Out of Google Analytics Remarketing appeared first on Statwax.
Read moreApr 13, 2022
Agency vs. In-House Digital Marketing Team
Marketers are continually being asked to do more (social media/digital advertising/email marketing) with less (dollars/resources/people). As brands are looking at their marketing needs, this dichotomy brings up an age-old debate – do you, as a marketing executive, hire internal team members to handle all your needs, or do you look into hiring a digital agency? […] The post Agency vs. In-House Digital Marketing Team appeared first on Statwax.
Read moreApr 13, 2022
How to Track Links in Google Analytics
If you’re using Google Analytics to enhance your school’s digital capabilities, chances are that you frequently find yourself in the Source/Medium report in the Acquisition section. When viewing sources in this report, they often can be grouped in ways that don’t provide all of the insights you need regarding your marketing efforts. The most efficient […] The post How to Track Links in Google Analytics appeared first on Statwax.
Read moreApr 13, 2022
5 Questions to Ask Before Selecting Your Next Digital Agency
The way prospective students are finding education solutions is changing every day, especially when it comes to the digital space. Choosing a digital marketing partner with the proper knowledge of the education vertical is key. The wrong choice can lead to inefficient marketing spend, missed inquiry goals, and a shortage in starts. But finding a […] The post 5 Questions to Ask Before Selecting Your Next Digital Agency appeared first on Statwax.
Read moreApr 13, 2022
What You Can Learn from a Website Heatmap
Having a functioning website is a major part of seeing success in higher education, but if you think things stop there then you are setting up for failure. Deciding to get information on a school is a long-lead process for most prospective students. Unless you understand the pros and cons of your website and how […] The post What You Can Learn from a Website Heatmap appeared first on Statwax.
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