Sterling AG

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Tata Motors Diwali Campaign 2018 - Ad Films - 4 brands ( Tata Nexon, Tata Tigor, Tata Hexa, and Tiago NRG ). With varying themes such as self-discovery, the joy of a first car, a fresh take on what a re-union can be, and the changing face of today's youth, the films covered unique aspects for each brand.

The films were TATA Motors biggest topical activation for the year!




Tata Motors Diwali Campaign 2018

Content Marketing

Video Production

Brand Management

We created Cricink, a proprietary sports illustration platform to produce shareable & engaging illustrative content for brands during the games. The creatives would be seeded as quickly as 5 mins within an occurrence during matches and have cumulatively garnered 200+ million impressions.

Tata Motors - IPL Campaign 2016 - Tata Zest

Social Media Marketing

Reputation Management

Graphic Design

Copywriting

A #Fantastico Christmas - TATA Tiago wanted us to create a video asset for Christmas with international appeal. To achieve the same, we sought to juxtapose the car with Santa's ‘sleigh’ as an important contrivance in bringing Christmas to every home. The classical animation style was chosen to bring a nostalgic association to the festivities.

Tata Motors - Christmas Campaign 2017 - Tata Tiago

Growth Strategies

Newly launched, JTP needed to validate its claim of being an auto performance brand. With a primary audience of digital-savvy petrolheads, our social media game had to be on point. After picking #RacerAtHeart in an edgy portrayal of the brand, we devised a unique visual and communication style across multiple formats. The use of rich visuals and bold copy gives the JTP social media pages a balance between attitude, inspiration and pure racer-like spirit.


Jayem TATA Special Vehicles - JTP | Tata Motors

Castrol Activ aimed to transform garbage dumps in multiple cities into areas that children could play in. We needed to capture the brand's efforts and weave a story element into the same.

Shooting in areas that were previously used as garbage dumps was an operational test with tons of groundwork and limited hours. Put all of it together and we had a pretty daunting task at hand.

Castrol Activ | Interactive Avenues

Public Relations

To stand out from the competition, TATA Aerospace & Defence wanted an experience to showcase their capability as a world-class manufacturer. As a solution, we created a 360° walk-through video of their Pilatus PC-12 manufacturing line.

Equipped with state of the art Occulus VR headsets, the installation proved to be a great sales tool for the brand.

TATA Aerospace & Defence

ICICI Bank wanted to leverage the occasion of Father’s Day to communicate their new positioning “Ready for you". A key aspect of the brief was to create a solution that did justice to the #ReadyForTomorrow sentiment ICICI Bank wished to portray. We created a microsite that allowed users to generate personalised Father’s Day messages in varied formats and share the same via varied channels. Then, to get the ball rolling we got members of the senior management, celebrities and influencers to shar

ICICI Bank

Web Development

Shyam Steel wanted to cement their claim of being the regional leader in the Eastern markets of the country. And, what better way could there be than to tie up with Virat Kohli, India's most popular cricketer. We designed a plethora of communication assets across channels that included OOH installations, sales collaterals, festive campaigns, and a robust consumer engagement strategy.

Shyam Steel  - Steals the Spotlight

Shyam Steel wanted an aggressive strategy to penetrate the Bihar market. An extremely tricky challenge given that the state was already home to several established TMT bar players. To build a regional connect, we roped in the famous Bhojpuri superstar Dinesh Lal Yadav a.k.a. Nirahua. Then, we scripted films that were aimed at building an emotional connect with the key stakeholders of the brand like Engineers and Masons.

Shyam Steel - The Bihar expansion

Globally recognised brand Vikram Solar wanted to showcase their CSR initiatives via a unique medium. So, we used classical animation to create a film that carried a powerful message that addressed the need of the hour. ‘Gudiya’, the protagosnist of the film is a young girl who's success is driven by the developement of renewable energy.

 Vikram Solar - 'Gudiya' ki kahani - CSR Initiati

Despite being extremely popular for 5 years, Clash of Clans hadn’t officially come to India due to various entry barriers. Immersed in the game, players take on the role of mighty Chieftains. Our film flipped the western context of a Chieftain to an extremely relatable Indian warrior.

#ClashWaliFeeling | Clash of Clans | Superc

Our brief was to launch Brawl Stars in India. The unique feature of being a 3-player game is where we found our solution. The conundrum of most situations in life not being ideal for 3 people together, provided the perfect backdrop to our communication.

#TriplingInBrawl | Brawl Stars | Supercell

We needed to bring together the foremost YouTubers, gamers, and influencers under one roof to interact, game, and create content. The event's display of grandeur was everything the Indian gaming community wanted to see. And all of it was made possible thanks to a well-co-ordinated effort between our brand, creative and production teams

Launching #SuperFest | Supercell

Event Marketing

We conceptualized a faux comedy news show called CLASH TAK. Set inside the Clash universe was a fictional village called ‘Clashpur’, where the various game characters came to life. A hilarious and well known comic duo immersed themselves into the roles of typecast reporters who followed stories regarding the update.

Clash Tak | Clash of Clans | Supercell

Sterling AG is a 360 degree media and marketing firm. The core competency of the firm is to infuse design creating a manifold increase in the efficiency of corporate communication module for our customers.

At Sterling AG we invest efforts in correctly analyzing the consumer and the efficacy of their content consumption habits, using these insights we create custom content for particular segments.

The team consists of a highly dedicated set of marketeers, designers, programmers and innovators who currently manage content for some of the top companies in the country.

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