Sterling Kilgore
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Sterling Kilgore
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SOCIAL MEDIA MARKETING
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Jul 13, 2021
Why Social Media Matters for B2B
It is sometimes difficult to convince business-to-business (B2B) companies that social media marketing is valuable for their brand’s growth. This stems from the belief that social media channels such as Instagram, Facebook, Twitter and blogs have more value for business-to-consumer (B2C) companies. While many B2C companies do gain value from the exposure social media gives […]
Read moreJun 2, 2021
What is a Thought Leader?
A thought leader is defined as a leading authority in their industry, creating content that highlights their experience, unique perspective and passion for their field. They publish articles, videos, research and other original content that potential clients and members of their industry associate with insight and authority. Of course, it takes more than one article […]
Read moreMar 30, 2021
Is There Value in Press Releases? Five Reasons Why They Matter
The main purpose of a press release is to clearly promote something of signifance to the media in hopes that they will find it newsworthy enough to write an article. That has not changed. However, the impact of a press release and why it’s a valuable asset to your brand has evolved over the years, […]
Read moreMar 8, 2021
Can High-quality Photography Help Your Business?
When it comes to marketing your brand, professional, well-curated images are a necessity on all platforms. One way to set yourself apart from your competitors is by using original photographs to build brand credibility. Sharp, colorful, thoughtful images help your customers and prospects see your products or services more clearly (literally and figuratively). Authentic photographs […]
Read moreJul 24, 2020
Lessons from Three Marketing Campaigns – What Makes Some Brands Go Viral While Others Fail to Thrive
What makes a marketing campaign effective varies widely depending on the product, target audience, and the all-important execution. When marketing teams get things right, the result is a viral campaign that establishes brand credibility among consumers and keeps people talking for years. At worst, an ineffective campaign can tarnish a brand. More often, these campaigns […]
Read moreMay 6, 2019
The Importence (sp?) of Proofreading Your Writing
Did you notice the spelling error in the headline? Quick…Tell me what impressions you have of me as the originator of said error? Careless? Unintelligent? Lacking credibility? No matter what taste my error leaves in your mouth, it’s bound to be a bad one—particularly if you don’t know me. Research shows that people are judged […]
Read moreMay 2, 2019
Coming Soon to a LinkedIn Page Near You – Reactions
You’re not imagining it; your LinkedIn Page is changing. The social media platform has undergone a series of updates since it was acquired by Microsoft in 2016. You can now upload videos, share PDFs and slide decks…and that’s not even getting into the added features of Company Pages. All of this helped lead to record […]
Read moreMar 29, 2019
Is it Time to Rethink Your Content Marketing Strategy?
Content marketing now plays a larger and more strategic role in an organization’s overall marketing strategy than ever before. Organizations are beginning to understand how content can be a valuable tool for helping to grow their customer base and achieve their business goals. So, what is content marketing? The Content Marketing Institute defines content marketing […]
Read moreMar 21, 2019
Is Your Company Media-ready? Let’s find out.
Everyone loves positive media coverage. What’s wonderful about it is how it drives interest in your company, which equates to an increase in traffic to your website and social media properties. For many companies, however, this is also what’s bad about it—if they have a less-than-stellar online marketing presence. Therefore, before securing media coverage, we […]
Read moreMar 14, 2019
There’s No Need to be Random About Marketing
Here’s a hypothetical situation you may have witnessed at some point in your career: Company A is looking to keep up with one of its top competitors. A quick survey of the marketplace indicates the competition has a fully integrated marketing program that includes an active Instagram page. In order to show action and not […]
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