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Sep 15, 2022
StrataBlue is a City Hive Certified Partner
City Hive is an all-in-one eCommerce platform built to help beer, wine, and spirits shops make more money. Their support of these essential services skyrocketed at the onset of the COVID-19 pandemic and is not showing any signs of slowed growth. The City Hive platform allowed Liquor Stores to quickly shift their operations from walk-in […] The post StrataBlue is a City Hive Certified Partner appeared first on StrataBlue.
Read moreSep 15, 2022
StrataBlue is a City Hive Certified Partner
City Hive is an all-in-one eCommerce platform built to help beer, wine, and spirits shops make more money. Their support of these essential services skyrocketed at the onset of the COVID-19 pandemic and is not showing any signs of slowed growth. The City Hive platform allowed Liquor Stores to quickly shift their operations from walk-in […] The post StrataBlue is a City Hive Certified Partner appeared first on StrataBlue.
Read moreAug 19, 2021
Marketing within the Security Industry
Simply put, B2B marketing can be tricky. Proving your return on investment can be difficult. Identifying your target audience and end-user is a process, and creating messaging that finds just the right balance of professionalism but is still accessible is hard. Once a target audience is identified and content is created, the hard work just […] The post Marketing within the Security Industry appeared first on StrataBlue.
Read moreAug 19, 2021
Marketing within the Security Industry
Simply put, B2B marketing can be tricky. Proving your return on investment can be difficult. Identifying your target audience and end-user is a process, and creating messaging that finds just the right balance of professionalism but is still accessible is hard. Once a target audience is identified and content is created, the hard work just […] The post Marketing within the Security Industry appeared first on StrataBlue.
Read moreAug 10, 2021
4 Challenges to Measuring Cost per Patient Acquisition
As marketers, we strive to report on the metrics that matter to our clients. Regardless of industry, we can all agree that there’s one performance metric that shines above all others, and that is the cost per acquisition. In the healthcare and dental space, data on patient acquisition costs is hard to come by. In […] The post 4 Challenges to Measuring Cost per Patient Acquisition appeared first on StrataBlue.
Read moreAug 10, 2021
4 Challenges to Measuring Cost per Patient Acquisition
As marketers, we strive to report on the metrics that matter to our clients. Regardless of industry, we can all agree that there’s one performance metric that shines above all others, and that is the cost per acquisition. In the healthcare and dental space, data on patient acquisition costs is hard to come by. In […] The post 4 Challenges to Measuring Cost per Patient Acquisition appeared first on StrataBlue.
Read moreJul 27, 2021
Crisis Messaging that Conveys Your Company Values
Covid-19 has been a scary time of many unknowns for most humans across the globe. Different industry sectors have had sole focus on surviving these unprecedented times. Fast forward over a year from the Covid-19 breakout and everyone is now feeling the post-pandemic effects. Businesses are no exception and are trying to move forward from […] The post Crisis Messaging that Conveys Your Company Values appeared first on StrataBlue.
Read moreJul 27, 2021
Crisis Messaging that Conveys Your Company Values
Covid-19 has been a scary time of many unknowns for most humans across the globe. Different industry sectors have had sole focus on surviving these unprecedented times. Fast forward over a year from the Covid-19 breakout and everyone is now feeling the post-pandemic effects. Businesses are no exception and are trying to move forward from […] The post Crisis Messaging that Conveys Your Company Values appeared first on StrataBlue.
Read moreJul 13, 2021
StrataBlue Brings on New Hire
With a degree in communication and a minor in public relations, Alexis Loyd has been in the marketing realm since the beginning of her professional career. She brings years of marketing experience within a multitude of industries including education, nonprofit grant writing, medical and pharmaceuticals, among others. Her extensive experience within full-service marketing agencies has […] The post StrataBlue Brings on New Hire appeared first on StrataBlue.
Read moreJul 13, 2021
StrataBlue Brings on New Hire
With a degree in communication and a minor in public relations, Alexis Loyd has been in the marketing realm since the beginning of her professional career. She brings years of marketing experience within a multitude of industries including education, nonprofit grant writing, medical and pharmaceuticals, among others. Her extensive experience within full-service marketing agencies has […] The post StrataBlue Brings on New Hire appeared first on StrataBlue.
Read moreNov 27, 2018
The Ultimate Guide to E-Commerce Gold – Increase E-Commerce Through Proper SEO
It’s not even a question, ranking higher than your competitors on Google is a must. Let’s face it, having your name above your competition’s name is always nice. But whether you’re just getting started with a new website or improving your existing site, this shows useful, tactical suggestions for powering up your SEO game. In […] The post The Ultimate Guide to E-Commerce Gold – Increase E-Commerce Through Proper SEO appeared first on StrataBlue.
Read moreNov 27, 2018
The Ultimate Guide to E-Commerce Gold – Increase E-Commerce Through Proper SEO
It’s not even a question, ranking higher than your competitors on Google is a must. Let’s face it, having your name above your competition’s name is always nice. But whether you’re just getting started with a new website or improving your existing site, this shows useful, tactical suggestions for powering up your SEO game. In […] The post The Ultimate Guide to E-Commerce Gold – Increase E-Commerce Through Proper SEO appeared first on StrataBlue.
Read moreNov 14, 2018
Understanding Facebook Platforms Built to Play
Facebook really knows their way into an agency’s heart. We’re not their client, we’re their partner! Our clients are their clients. Facebook helps provide us with the tools we need to stay competitive and keep up with the ever-changing “best practices.” StrataBlue was humbly invited to attend a Facebook’s live event called Platforms Built to […] The post Understanding Facebook Platforms Built to Play appeared first on StrataBlue.
Read moreNov 14, 2018
Understanding Facebook Platforms Built to Play
Facebook really knows their way into an agency’s heart. We’re not their client, we’re their partner! Our clients are their clients. Facebook helps provide us with the tools we need to stay competitive and keep up with the ever-changing “best practices.” StrataBlue was humbly invited to attend a Facebook’s live event called Platforms Built to […] The post Understanding Facebook Platforms Built to Play appeared first on StrataBlue.
Read moreNov 10, 2018
The New Normal: How Messaging is Moving Business
For businesses, relationships are everything and every relationship starts with a conversation. This notion has stayed true since the first trade happened between cavemen. Today, we no longer have to rely on quickly moving from cave to cave to have interactions with others. We have tools and mediums that connect us instantly to whomever we […] The post The New Normal: How Messaging is Moving Business appeared first on StrataBlue.
Read moreNov 10, 2018
The New Normal: How Messaging is Moving Business
For businesses, relationships are everything and every relationship starts with a conversation. This notion has stayed true since the first trade happened between cavemen. Today, we no longer have to rely on quickly moving from cave to cave to have interactions with others. We have tools and mediums that connect us instantly to whomever we […] The post The New Normal: How Messaging is Moving Business appeared first on StrataBlue.
Read moreOct 25, 2018
Facebook Attribution – Measuring People-Based, Cross-Device Results
In today’s age, people are constantly moving about, using multiple devices, and multiple browsers and channels. This can make it quite difficult to see the impact your marketing efforts have on your business. On top of all of that, traditional attribution systems no longer offer the full picture on the effectiveness of your marketing. Someone […] The post Facebook Attribution – Measuring People-Based, Cross-Device Results appeared first on StrataBlue.
Read moreOct 25, 2018
Facebook Attribution – Measuring People-Based, Cross-Device Results
In today’s age, people are constantly moving about, using multiple devices, and multiple browsers and channels. This can make it quite difficult to see the impact your marketing efforts have on your business. On top of all of that, traditional attribution systems no longer offer the full picture on the effectiveness of your marketing. Someone […] The post Facebook Attribution – Measuring People-Based, Cross-Device Results appeared first on StrataBlue.
Read moreOct 22, 2018
It’s the Most Competitive Time of the Year!
It’s time to start putting away those sandals and pulling our your favorite boots – the holidays will be here before we know it! Below are some topics that are top-of-mind as we approach Q4. Prepare as much as possible for the busiest and most competitive time of the year on Facebook! The post It’s the Most Competitive Time of the Year! appeared first on StrataBlue.
Read moreOct 22, 2018
It’s the Most Competitive Time of the Year!
It’s time to start putting away those sandals and pulling our your favorite boots – the holidays will be here before we know it! Below are some topics that are top-of-mind as we approach Q4. Prepare as much as possible for the busiest and most competitive time of the year on Facebook! The post It’s the Most Competitive Time of the Year! appeared first on StrataBlue.
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