Strategic America on Blog

Strategic America on Blog

Sep 18, 2020

At Strategic America, our culture is based on caring for each other and the community around us. In fact, one of our specialties is advocacy. We’re proud of the work we do for our clients, but our love of community goes beyond the office. We support a number of causes close to our hearts. Right now, we’re preparing for Virtual PurpleStride 2020, an annual fundraiser for the Pancreatic Cancer Action Network. Read more The post How Can Nonprofits Strategically Plan for the Giving Season? appeared first on Strategic America.

Read more

Aug 24, 2020

In February 2020, just a few weeks before the pandemic hit, our SA family had the opportunity to gather together to celebrate our 40th anniversary . While our focus quickly shifted to meet the new challenges and changes facing our clients, it’s important to take the time to appreciate the growth and success we’ve had over the years. Read more The post A Reflection on 40 Years appeared first on Strategic America.

Read more

Jul 8, 2020

Blog Contributors: Emily Bussiere, Amanda Glynn, Sara Huedepohl and Heather Weaverling While the COVID-19 pandemic has created uncertainty for individuals and organizations across the world, it has also created new opportunities. With a little care, companies are seeing new opportunities to expand their market share and grow profits. Here are five tips from the experts at Strategic America to help your organization adapt your marketing strategies to meet the changing environment created by the global pandemic. Read more The post 5 Ways to Grow Profits During COVID-19 appeared first on Strategic America.

Read more

Jun 12, 2020

Just like the COVID-19 pandemic has changed the way we live and work, it also changed how we use the internet and social media platforms. More specifically, how we’re engaging with our audience. Users have shifted when they post, engage with posts, the content they’re posting and the platforms they use.   What We’re Posting Prior to mid-March 2020, social media served as a place for people to show the highlights of their lives. Read more The post How Social Media has Shifted Through the COVID-19 Pandemic appeared first on Strategic America.

Read more

Feb 24, 2020

According to Trendwatching, 2020 trends indicate metamorphic design will be critical to answering to consumer demand and relevance as a service. Metamorphic design is about adjusting your brand’s offerings to the changing lifestyles of your consumer.   Consumer expectations are changing and blending together. Let’s start with accurate personalization. From the correct spelling of their name to order history, consumers demand perfection from brands they use the most. Read more The post Meeting the Evolving Lifestyles of Your Audience in 2020 appeared first on Strategic America.

Read more

Feb 11, 2020

Ever felt like social media is a hostile environment? You’re not alone. Each year international public relations firm Weber Shandwick completes a study on civility in the United States. As one might expect, surveyed groups have ranked incivility as a problem in the last few years. Nearly 70 percent said it was a major problem in 2019. Read more The post Civil Media: Why the Future of Social Media is Meaningful Connections appeared first on Strategic America.

Read more

Nov 19, 2019

In the digital age, no one has complete control of their image, whether we’re talking about a company or an individual. If you’ve thought of personal privacy as a line that can’t be crossed, hearing that individuals aren’t even in complete control of their image might be distressing. Unfortunately, in the era of social media and Internet trolls everyone can be a target. Read more The post The Good, Bad and the Ugly of Brand Reputation appeared first on Strategic America.

Read more

Sep 25, 2019

In bygone days of advertising, measuring the success of a media campaign often relied on the client to confirm increased sales or in-store traffic.  Industry advancements and digital technology now give agencies and clients new options to set meaningful goals and measure campaign success. However, more measurement tools mean more variables and metrics to sort through at campaign’s end. Read more The post The Keys to Creating the Right Metrics for Your Digital Campaign appeared first on Strategic America.

Read more

Sep 16, 2019

If there’s one thing social media professionals are tired of, it’s the implication that social media is a less important part of the marketing mix. One that exists in a silo and doesn’t work with other strategies—and shouldn’t have to. It exists all on its own. In a world of digital connectivity, that’s a misconception we need to retire. Read more The post The Social Silo Problem appeared first on Strategic America.

Read more

Sep 4, 2019

Political ad spend is increasing. That’s clear to anyone with a television or internet connection. But how much is it increasing this year? And how will that affect your ability to place advertising in the near future? Strategic America’s media team is here to answer these questions. If the flood of articles predicting record ad spend is to be trusted, we can expect quite a few placements to hit the schedule soon. Read more The post Political Campaigns Means Media Mayhem In 2020. Here’s How to Avoid It. appeared first on Strategic America.

Read more

How does this agency match to your business needs? Create a free account to find out

Save to favorites