Strategic America
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SOCIAL MEDIA MARKETING
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Jan 10, 2023
Five User Experience Factors to Consider in 2023
By Jami Sinclair First impressions are everything, and most today are made digitally. User experience, or UX, is the make-or-break factor in how far a customer travels in the digitally-led buyer’s journey. Before making purchasing decisions, 81% say they research online. Strong UX design considers both form and function. 75% of users admit to making [...] The post Five User Experience Factors to Consider in 2023 appeared first on Strategic America.
Read moreJan 3, 2023
Top 10 PPC Trends for 2023
In a shifting landscape, these are the PPC trends to know that includes a renewed focus on consumer privacy, a growing dependence on artificial intelligence, and whatever new ad platforms may pop up. 1. There is Growing Reliance on First-Party Data Between Apple’s app tracking changes and Google Chrome’s intention to sunset third-party cookies, marketers are losing [...] The post Top 10 PPC Trends for 2023 appeared first on Strategic America.
Read moreDec 16, 2022
Top SEO Trends for 2023
“The reports of my death are greatly exaggerated.” Mark Twain may not have been talking about SEO, but that quote is still quite relevant. Every year, there is another article or blurb insinuating that SEO is dead. Well, it’s not. It is alive and quite well. As we approach 2023, SEO is as important as ever. [...] The post Top SEO Trends for 2023 appeared first on Strategic America.
Read moreNov 21, 2022
Top 8 Social Media Trends For 2023
Each year, the social media landscape grows wider. To stay relevant, brands and individuals need to understand the trends on various platforms going into the new year. The Top Social Media Trends 2023 vary by platform, but they all work in tandem to reflect social media users' changing needs and expectations. 1. Get Ready for the TikTok Search Engine [...] The post Top 8 Social Media Trends For 2023 appeared first on Strategic America.
Read moreNov 18, 2022
Set and Achieve KPIs That Matter For 2023
Take the ‘December Pause’ and create synergy between personal and professional goals By John Schreurs In professional life, goal setting is often formalized each year through the acts of strategic planning and employee reviews. Universally, it’s recognized as a valuable and important use of time. Have you ever considered adopting a more formal planning process [...] The post Set and Achieve KPIs That Matter For 2023 appeared first on Strategic America.
Read moreNov 14, 2022
‘Tis the Season! Marketing Planning Season, That Is
Tips to help guide your business’ marketing budget and advertising plans. How much of my business’ total sales should be invested back into marketing? How much of that marketing spend should go towards lead generation activities vs. brand awareness activities? Online marketing tactics vs. offline marketing tactics? I suspect you – or someone in your [...] The post ‘Tis the Season! Marketing Planning Season, That Is appeared first on Strategic America.
Read moreOct 12, 2022
The Important CRM Opportunities Most Businesses Miss
By Calan Smidt According to industry estimates, over 91 percent of organizations with more than 10 employees use customer relationship management (CRM) systems—for good reason. A meaningful connection with customers requires a deeper understanding of their data, which a CRM can help provide. Additionally, using a CRM system to manage a robust array of customer [...] The post The Important CRM Opportunities Most Businesses Miss appeared first on Strategic America.
Read moreSep 9, 2022
Should You Adapt Your Marketing Strategy for Inflation?
Inflation is the word on nearly everyone’s lips in 2022. Not even the country’s high-earners are insulated from worry, with a whopping 96% of those who earn more than $100,000 annually reporting they are concerned about inflation. It’s fair to say that regardless of who your target audience is, inflation is likely influencing their frame [...] The post Should You Adapt Your Marketing Strategy for Inflation? appeared first on Strategic America.
Read moreAug 16, 2022
Why Email Marketing is a Go-To Strategy to Grow First Party Data this Year
In the world of data-driven marketing, some data is better than others. First-party data—the information your business collects directly from target audience members and owns—should be a top priority for every business. Here’s why. By now, you have probably heard Google announced plans in 2020 to phase out the use of third-party cookies in its [...] The post Why Email Marketing is a Go-To Strategy to Grow First Party Data this Year appeared first on Strategic America.
Read moreJul 29, 2022
Impressions matter—deliver a positive recruiting experience
Have you ever had a negative experience at a restaurant? Or a customer service agent who maybe had their fill of rude customers and took it out on you? These negative experiences might have led you to have a negative association with that business or company. Most would agree those negative experiences make indelible impressions [...] The post Impressions matter—deliver a positive recruiting experience appeared first on Strategic America.
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