Do your clients really know what you mean? Legal content always gets clarity spot on, and here are some learnings about clear copy that we’ve discovered from working with lots of law firms. https://t.co/DFKdEKTLde #copywriting #contentmarketing

Putting the customer first is a cornerstone of a great customer experience. But what if you could go further? If you want to attract, win and retain more clients, customer obsession could be the key. https://t.co/lYXIhkz7hf #contentwriting #copywriting #customerfirst

Observation + Tension + Position = Your angle Data is everywhere – and connecting your insights to your business benefits is an important way of creating valuable and unique content. But how https://t.co/8hKxnRASaY #contentmarketing #copywriting #data

Hyperconnectivity isn’t just about pushing your screen time up. It could be the key to boosting global GDP, improving healthcare and giving developing nations a seat at the digital table. But what does it mean for tech content? https://t.co/jmVd2EZtUr #Tech #content #copywriting

Using behavioural triggers to elevate your content. This week we’re looking at attentional bias, or the very human trait of paying attention to some things while completely ignoring others. #wininaminute #contentwriting #copywriting