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SOCIAL MEDIA MARKETING
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Jan 17, 2023
“Eh, it’s good enough.” Have you ever uttered these words when creating your own marketing materials for your business? If so, you may have a case of “good enough syndrome,” as we like to call it. Good enough syndrome is the acceptance of something that is lower quality or does not meet brand standards. Usually […] The post Why Your Marketing Should Be Better than “Good Enough” first appeared on Stray Media Group.
Read moreDec 9, 2022
In today’s digital world, it’s become essential for every company to have a website. Whether your site has one page or 100 pages, your site is the “sweet spot” your customers will visit to learn more about what you have to offer. Developing an effective website requires time, research, and great communication between you and […] The post How to Build a Better Website for Your Business first appeared on Stray Media Group.
Read moreNov 15, 2022
Email marketing is one of the most cost-effective methods of engaging your audience, establishing brand awareness, increasing your revenue, and building relationships with your customers. Navigating the world of email marketing, however, can be a balancing act. There is a fine line between a recipient looking forward to your content and scrolling past it in […] The post Five Quick Tips for Stellar Email Marketing first appeared on Stray Media Group.
Read moreOct 12, 2022
Social media sites like Facebook, Twitter, LinkedIn, and TikTok have become integral tools for businesses to interact with their customers. When used strategically, these platforms help your company communicate about your services, connect with your target audience, extend your reach, and maintain your public image. It’s important to connect with your followers using a healthy […] The post Social Media How-To: The 50-30-20 Rule first appeared on Stray Media Group.
Read moreSep 23, 2022
You’re scrolling through a newsfeed and a video catches your attention. You pause to see what it is, and then you’re drawn in. You go from intrigued to learning more. When you think about the video, you realize you remember a significant amount of the message. Before you know it, you’re scheduling that appointment or […] The post Visual Marketing: How Video and Images Impact Your Strategy first appeared on Stray Media Group.
Read moreAug 12, 2022
You’ve seen them on countless websites: brief yet substantive articles pertaining in some way to the websites’ respective business or area of expertise. These articles – or blog posts – are an engaging feature of many websites, ideally with several benefits to both the business and the consumer. What are the goals of a blog? […] The post Five Steps to Build a Better Business Blog first appeared on Stray Media Group.
Read moreJul 20, 2022
It’s happened more times than we can count – a well-intentioned friend with a modicum of experience building the occasional website as a hobby has offered to help with your business’s website. A cousin who seems to post frequently on social media got voluntold to set up and monitor a business page for your company. […] The post Friends Don’t Let Friends Do Their Marketing first appeared on Stray Media Group.
Read moreSep 23, 2021
Your company’s signage is often the first interaction people have with your brand. Make a good first impression and round out your marketing strategy with fresh, modern signs created through Stray Media Group’s subsidiary company, Rogue Signs. Based in Grand Forks, ND, our team at Rogue Signs combines our creativity and knowledge of the industry […] The post Rogue Signs: Inform and Inspire Your Customers with Custom Signage first appeared on Stray Media Group.
Read moreJul 26, 2021
Just like consumers can’t possibly buy from every business, businesses can’t possibly capture every consumer’s attention. Instead of spending your money and resources trying to market to every consumer, you can define a demographic of people that are most likely to be interested in your company’s product or service. By marketing directly to this group […] The post Target Audience: What It Is and How to Define Yours for Improved Marketing Results first appeared on Stray Media Group.
Read moreJun 28, 2021
The millions of businesses in the world are as unique as the fingerprints of the billions of people on Earth. Why do some stand out more vividly than the rest? It all comes down to brand identity. Let’s first clear up some terms that can be confusing: brand vs. brand image vs. brand identity. While […] The post Brand Fingerprint – Does Yours Leave a Lasting Impression? first appeared on Stray Media Group.
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