If you’re attempting to create an online marketing strategy, you need to understand a few basic things. You need to know what a landing page is, understand CTAs (Call to Action) and be familiar with the way these things can help your business generate more qualified leads. In this weeks post we take a look at landing pages, CTAs and how they function within an online marketing campaign. https://bit.ly/3fhf2PL

If you are trying to choose between pre-existing and custom software, you can take comfort in knowing you’re not alone. Many business owners wrestle with the same choice every day. The first step is to consider the benefits and drawbacks of each of your options. Then, you may be able to make a more educated decision. Our most recent post sheds some light on the topic and helps determine the best option for your needs. https://bit.ly/3omWosN

You don’t have to be a professional web designer to see that web design is changing. You just have to jump online for a few minutes and click on various websites to see that some new trends are already becoming apparent. Our latest post looks at some emerging web design trends that will likely be around for quite a while. We have also included some cool YouTube video examples for your review. Is your site long overdue for a redesign? Independent studies have shown that a simple redesign can help boost lead generation and overall conversion rates. https://bit.ly/3xVUCDe

In many instances, businesses count on their website to generate leads. Although there are numerous ways to increase site visits, converting visitors into leads may require additional work. You may think having well-written content that’s loaded with keywords is enough to convert your visitors, but it isn’t. To convert your visitors successfully, your website needs to have certain design elements which we have outlined in this post. https://bit.ly/3etuAOZ

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won! We are ecstatic to announce that the Sunlight Media LLC team has been recognized as one of the top B2B service providers of 2021 in both the U.S. and Los Angeles area by UpCity! https://bit.ly/3xhi2mn