Dec 23, 2022
The Biggest Test Yet: What I learned as a Copywriting Intern at Swim Creative
First and foremost, I am a student. I mean, I have been for nearly my entire life. Sure, I have worked in restaurants and cafés here and there, but I never imagined that I would land the internship of my dreams in my last semester of school. That’s when I knew…this would be my biggest […] The post The Biggest Test Yet: What I learned as a Copywriting Intern at Swim Creative appeared first on Swim.
Read moreOct 6, 2022
CSS Tips & Tricks Vol 1
Nerd Warning: The information below is for aspiring web developers and browser tinkerers. If you are not one, please proceed at your own risk. 😛 After many years of being a web developer at Swim Creative, there are a few things I can count on when it comes to styling up common web elements — […] The post CSS Tips & Tricks Vol 1 appeared first on Swim.
Read moreAug 25, 2022
The Right Agency Partner
Why do businesses hire an advertising agency? Well, there are a lot of different reasons and it really comes down to what is the best fit. Clients hire agencies for specific reasons. In other words, agencies are hired because of the work that that agency does. How they do it shouldn’t really matter. When a […] The post The Right Agency Partner appeared first on Swim.
Read moreJul 12, 2022
4 Things You Need to Know About Being an Agency Copywriter
The team asked me to write a blog about the step-by-step process of copywriting. And honestly, there isn’t enough space on the internet. Truth is, there isn’t a one-size-fits-all, step-by-step process. Every writer’s process is different and every project too. So, rather than try to quantify something . . . well, unquantifiable, I’m going to […] The post 4 Things You Need to Know About Being an Agency Copywriter appeared first on Swim.
Read moreJun 20, 2022
What the Rise of Apps Like “BeReal” Can Teach Us
In a world where more and more of our lives are being documented – and tracked – on social media, it has become difficult for social media users to tell what is real versus fake. Social media is rife with influencers, sponsorships, brands, and ads. As marketers, this is great for us. But if recent […] The post What the Rise of Apps Like “BeReal” Can Teach Us appeared first on Swim.
Read moreJun 13, 2022
Reflections of a Swim Intern
After graduating in 2021 from the University of Minnesota, I applied to nearly 200 jobs and had 50+ interviews for full-time positions. It was beginning to feel a little hopeless when I was finally offered an internship at Swim Creative. Not only was the offer interesting, but I also knew I couldn’t pass it up. […] The post Reflections of a Swim Intern appeared first on Swim.
Read moreMar 30, 2022
Sixteen Years of Absolute Wow
Recently, we ordered business cards for a few new team members and it occurred to me that over sixty people have Swim Creative listed on their resumes. Sixty people who have been a part of our outstanding history. Since day one, all I ever wanted was to surround myself with passionate, funny people who live […] The post Sixteen Years of Absolute Wow appeared first on Swim.
Read moreFeb 15, 2022
Marketing is better when it all works together.
Why marketing campaigns – rather than piecemeal marketing – are so important. If you talk to anyone running a small advertising agency, they will tell you that times have changed. Specifically, the type of work. Clients are seeking agencies for more project work and less for integrated campaign work. This is due, in […] The post Marketing is better when it all works together. appeared first on Swim.
Read moreDec 22, 2021
Simplify Your Brand: How to Put the Bottle Back Together
What sticks in the minds of your customers is the experience they have when they interact with your business – the taste of the food you make, the smell of incense in your store, the voice they hear on the phone when they call you. A successful brand reminds customers of that unique experience and […] The post Simplify Your Brand: How to Put the Bottle Back Together appeared first on Swim.
Read moreNov 23, 2021
9 Ways to Boost Positivity While Working from Home
Working from home has many benefits, but it’s not all peaches and cream. Feeling isolated and in need of human interaction? Not drinking enough water or getting enough steps? We feel ya. Thankfully, we gathered the Swim team around the virtual water cooler and brainstormed about our favorite pick-me-ups in the WFH environment. ANNNNDDDDDD, here […] The post 9 Ways to Boost Positivity While Working from Home appeared first on Swim.
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