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SOCIAL MEDIA MARKETING
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Jan 17, 2023
A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023
If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR... Read More The post A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 appeared first on Sword and the Script.
Read moreJan 3, 2023
An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals” Over the holidays, I read an “interview” that Marty Weintraub of AimClear... Read More The post An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros? appeared first on Sword and the Script.
Read moreDec 28, 2022
The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism Every year I read and write about dozens of reports on B2B marketing and PR. At the end of the year, I go back through all... Read More The post The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022 appeared first on Sword and the Script.
Read moreDec 20, 2022
Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid “Be careful whose advice you buy, but be patient with those who supply it. Advice is a form of nostalgia: dispensing it is a way of fishing the... Read More The post Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023 appeared first on Sword and the Script.
Read moreDec 13, 2022
The 13 Most Popular Blog posts on Sword and the Script in 2022
This is the 13th year of publication for Sword and the Script – hence the top 13 posts for 2022. Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year; Average length: 866 words; Shortest post: 306 words; Longest post: 2,486 words; Total... Read More The post The 13 Most Popular Blog posts on Sword and the Script in 2022 appeared first on Sword and the Script.
Read moreDec 6, 2022
Survey Says Successful Bloggers Do these 5 Things Differently
Successful bloggers invest more time in writing, write longer posts (1,000+ words), publish new blog posts more frequently, cite third parties, and use images and visuals “When I pulled up our data, I had one big takeaway: we put too much energy into Twitter and LinkedIn, and not enough into Blogs and building our core... Read More The post Survey Says Successful Bloggers Do these 5 Things Differently appeared first on Sword and the Script.
Read moreNov 29, 2022
It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing
3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year. I drew the “distribution” category. Judging was quite... Read More The post It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing appeared first on Sword and the Script.
Read moreNov 22, 2022
PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR
About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive Commetric came out this week with its “PR Measurement Twitter Influencer Index.” They started with 1,100 or so user accounts and whittled it down to the top... Read More The post PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR appeared first on Sword and the Script.
Read moreNov 15, 2022
B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content
75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook,... Read More The post B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content appeared first on Sword and the Script.
Read moreNov 8, 2022
Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]
Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation An index is defined as “an indicator, sign, or measure of something.” For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over... Read More The post Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum] appeared first on Sword and the Script.
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