As competition rises due to new entrants to the market, new technologies and changes in how customers buy, #transportation companies are starting to rethink their go-to-market strategy, including a better understanding of what matters most to today’s buyer.

A #ValueProposition is more than just a statement; it’s what your company stands for and the value you can bring to customers. Learn how to develop a stronger value proposition in this TMSA - Transportation Marketing & Sales Association - workshop, co-led by SyncShow VP of Sales & Marketing Nadine Nocero-Tye and Luminaries Consulting Partner and Co-Founder Holly LaBoda. #TMSA2021 https://hubs.li/H0TpKfD0

Marketers hear the message of attracting the right audience repeatedly, but the real debate is selecting a metric that speaks to what that attraction costs. #CustomerAcquisition cost is the metric that managers need to decide which markets are low cost to win and which are better left as a loss.

#Transportation companies have unique industry challenges, and #marketing within this industry has specific nuances that can dictate success or failure. Here are five key components of transportation marketing:

With the rise of social media, live video, podcasting and other #DigitalMarketing trends, it’s easy to feel as if #blogging has lagged behind. Make no mistake, blogging still has its place.