Taylor West Advertising
0 reviews
Taylor West Advertising
0 reviews
SOCIAL MEDIA MARKETING
Is this your agency?
Save to favorites
Sep 14, 2021
The Atkins Group and Taylor West Advertising Join Forces
SAN ANTONIO (Sept. 14, 2021) - Two legends of the San Antonio advertising world have joined forces Steve Atkins of The Atkins Group (TAG) and Bill West of Taylor West Advertising have united their marketing muscle under The Atkins Group flag. The move paves the way for an era of further growth and expansion. “Bill [...] The post The Atkins Group and Taylor West Advertising Join Forces appeared first on Taylor West.
Read moreApr 26, 2021
Brand, Rebrand or Brand Refresh: What Businesses Need to Consider
A business’ brand identity is more than just a logo. It’s the foundation of the organization, mixed with the public’s perception about their credibility and the solutions they provide. All served alongside strong visuals and messaging. Creating a Brand When Taylor West develops a brand with a business from the ground up, we start with [...] The post Brand, Rebrand or Brand Refresh: What Businesses Need to Consider appeared first on Taylor West.
Read moreMar 22, 2021
Market with Meaning: The Value of Storytelling
Did you know narratives are 22 times more memorable than a standalone fact? Research also shows that storytelling engages emotions, prompting consumers to engage with brands in more meaningful ways[1]. This means that brands can no longer be faceless. They need to have a personality; they need to have a story. Success in today’s digital [...] The post Market with Meaning: The Value of Storytelling appeared first on Taylor West.
Read moreMar 15, 2021
30 Years of Media Trends & Transformations
The media business has certainly changed over the last three decades, completely revolutionizing advertising, marketing, and communications. Taylor West launched during the birth of the internet and witnessed the rise of all things digital. Take a walk down memory lane with us as we review the trends, events, and campaigns that shaped the communication landscape [...] The post 30 Years of Media Trends & Transformations appeared first on Taylor West.
Read moreFeb 12, 2021
Four Tips to Generate a Successful Giving Campaign
Annual giving across the board suffered in 2020 unless you were a nonprofit serving communities in need. Nonprofits like museums and other organizations not considered “necessary” or “vital for survival” were hit especially hard and suffered significant drops in donations. Last year, Taylor West and The Briscoe Museum of Western Art developed a campaign that [...] The post Four Tips to Generate a Successful Giving Campaign appeared first on Taylor West.
Read moreJan 13, 2021
Building Brands Through Constant Change
“Every success story is a tale of constant adaption, revision and change.” —Richard Branson Who would have thought that $5000, a love for photography and a dream would result in serving clients for 30 years!? Milestone anniversaries naturally cause one to reflect, reminisce and create a new vision for the future. Over the years I [...] The post Building Brands Through Constant Change appeared first on Taylor West.
Read moreNov 14, 2019
Social Media Cares About Your Mental Health
One of the main social media platforms is rolling out big changes in the next week, as the metrics of Instagram are going to soon look very different to the public. Head of Instagram, Adam Mosseri, said at a Wired event that the platform would be testing out an end to the “like” feature. And [...] The post Social Media Cares About Your Mental Health appeared first on Taylor West.
Read moreOct 14, 2019
Brand Identity Struggles? You’re Not Alone
It’s hard to imagine driving down Broadway without seeing the iconic glowing neon of “Local Coffee.” As the storefront for Merit Coffee Roasters, Local Coffee summed up the spirit of the brand by offering a place where locals could gather and enjoy each other’s company and high quality bean-to-cup coffee roasted in their own city. [...] The post Brand Identity Struggles? You’re Not Alone appeared first on Taylor West.
Read moreOct 4, 2019
Who has time to shop anymore?
More and more consumers are opting out of the physical shopping experience. Grocery stores and big-box retailers alike are embracing home delivery, in-car, and in-store pickup. So what does that mean for brands that typically make their impression through face-to-face contact with the consumer when that consumer chooses not to interact with them? Before launching Resee’s [...] The post Who has time to shop anymore? appeared first on Taylor West.
Read moreAug 28, 2019
It’s MTV all over again
Video has taken over the marketing industry in the past few years and continues to explode in terms of engagement and message retention. Why? Viewers will retain 95% of a message when it’s consumed in a video versus reading it in text, which has a 10% retention rate*. Videos on websites or social media platforms [...] The post It’s MTV all over again appeared first on Taylor West.
Read moreHow does this agency match to your business needs? Create a free account to find out