The most important — and hardest — part of your product’s success is keeping those users loyal once you’ve garnered their attention. But how do you measure user retention? #productgrowth #useracquisition

Marketers & product teams used to analyze everything to measure #productgrowth. However, this created a game of "find the needle in the haystack.” That’s why companies need North Star Metrics to align their team around top-line goals. Consider one of these five categories…

For decades, marketers focused the bulk of their efforts on acquiring new users. Unfortunately, this approach no longer works. Modern marketers must woo & retain users by leveraging growth marketing techniques that use hard data to drive ROI. #productgrowth #useracquisition

How can you make your product so inviting that users have no choice but to incorporate it into their subconscious routines? #productgrowth #useracquisition

The top-down funnel has been a standard for measuring & managing business growth. As technology evolves & makes it possible to leverage increasing amounts of data, the funnel is no longer the best way to approach growth. #productgrowth