Tendo Communications
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Tendo Communications
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SOCIAL MEDIA MARKETING
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Dec 20, 2022
8 Recommendations for Better Content in 2023
A new year is around the corner. Are you ready to take your B2B content to the next level? The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers. Read on for content guidance—across eight main categories—to help you stand out from the crowd and […] The post 8 Recommendations for Better Content in 2023 appeared first on Tendo Communications.
Read moreNov 12, 2022
Humanizing B2B Content, in Little and Big Ways
Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and authentic relationships, which in turn humanizes their company and brand—and leads to more closed deals and more happy, loyal customers. That’s a recipe for success in B2B marketing as well. But as a marketer, you need […] The post Humanizing B2B Content, in Little and Big Ways appeared first on Tendo Communications.
Read moreOct 18, 2022
Zero-Party Data 101 for Content Marketers
State and federal data privacy regulations, Big Tech third-party cookie deprecation, and cookie blocking apps will dramatically limit the types of data you relied on to reach and engage with your audiences on digital channels. In my previous post, I explained how to succeed in a privacy-first world by embracing zero-party and first-party data, in […] The post Zero-Party Data 101 for Content Marketers appeared first on Tendo Communications.
Read moreSep 28, 2022
Build Trust with Privacy-First Content Marketing
The rapid expansion of data privacy laws, combined with Big Tech’s deprecation of the third-party cookie, will make it increasingly difficult, if not impossible for businesses to capture and use certain types of personal data for marketing purposes. While the entire B2B marketing team will feel the impact, savvy content marketers can help their companies […] The post Build Trust with Privacy-First Content Marketing appeared first on Tendo Communications.
Read moreAug 27, 2022
The Power of Purpose in B2B Content
Gordon Gekko, of Wall Street infamy, most certainly does not approve. But the rest of us can celebrate a heartening trend: Today, more companies than ever before embrace a reason for existing beyond profits and sales. That’s the simple definition of purpose. What animates a purpose-driven brand? It could be any number of causes: A […] The post The Power of Purpose in B2B Content appeared first on Tendo Communications.
Read moreJul 25, 2022
How to Create Content Faster Without Losing Your Mind
At critical points in the year, B2B marketing teams push hard to create more content. To support major campaigns or upcoming launches, content marketers need to crank out blog posts, guidebooks, infographics, videos, and email nurture campaigns. The frenzied pace is never fun. So how can marketing teams create content faster without sacrificing quality—or their […] The post How to Create Content Faster Without Losing Your Mind appeared first on Tendo Communications.
Read moreJul 15, 2022
Product, Solution, or Service? What to Call Your Technology Offerings
Are Customers Confused by How You Define a Product vs. Solution? The fast-changing software-as-a-service (SaaS) market has shifted how B2B marketers label their offerings. The lines between products, solutions, and services have been blurred, and their definitions are not always clear—or applied consistently. Your customers might be confused. To distinguish your offerings, it’s crucial to […] The post Product, Solution, or Service? What to Call Your Technology Offerings appeared first on Tendo Communications.
Read moreJun 20, 2022
Modernize Your Approach to Lead Generation Content
Lead generation content has always played a starring role in B2B marketing. Here’s the classic playbook: Offer a high-value ebook or other content asset, gate it behind a form, collect a boat-load of leads that you either nurture via email—with more content—or pass off to sales. Unfortunately, that playbook doesn’t work nearly as well as […] The post Modernize Your Approach to Lead Generation Content appeared first on Tendo Communications.
Read moreMay 24, 2022
3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those who do not embrace it will be left behind. Of course you have. And if you’re a B2B content marketer, you’ve probably written sentences like it, too. Let’s face it, the message is tired, even […] The post 3 Reasons Your Digital Transformation Content Fails appeared first on Tendo Communications.
Read moreMay 20, 2022
Engage Your Users with a Visually Immersive Content Experience
From healthcare to the education industry, successful marketers are embracing immersive content experiences to engage customers with meaningful content that meets their needs. In fact, 90% agree that content designed to create a visually engaging experience performs better than content that doesn’t—improving engagement as much 252%. That’s because this form of interactive storytelling resonates well […] The post Engage Your Users with a Visually Immersive Content Experience appeared first on Tendo Communications.
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