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Feb 15, 2021
11 Simple Tips to Help You Sell Your Products and Services
Terrence Blair 11 Simple Tips to Help You Sell Your Products and Services Developing a product or service that meets people’s needs is only the first step in being a business owner. In order to be profitable, you have to learn to sell your products and services and grow your business. Some people will be receptive to your product or services and are ready to take advantage of […] 11 Simple Tips to Help You Sell Your Products and Services Terrence Blair
Read moreMar 19, 2020
How to Defend the Value and Price of Your Product and Service
Terrence Blair How to Defend the Value and Price of Your Product and Service Have you ever felt the need to defend the value and price of your product and service? If so, you’re not alone. A few years ago I took a taxi home from work. On the way home the driver and I started a conversation, and that’s when he told me he doesn’t like to carry […] How to Defend the Value and Price of Your Product and Service Terrence Blair
Read moreMar 9, 2016
How to Write Attention Grabbing Headlines That Get Your Sales Copy Read
Terrence Blair How to Write Attention Grabbing Headlines That Get Your Sales Copy Read As a marketer or entrepreneur who has to write marketing copy, you soon realize the most important fundamental in copywriting is getting attention. And one way of getting readers’ attention is to write attention-grabbing headlines that get your sales copy read. You see, if you don’t get the attention of your target audience you fail. […] How to Write Attention Grabbing Headlines That Get Your Sales Copy Read Terrence Blair
Read moreFeb 23, 2016
6 Tips to Help You Make the Most of Your P.S.
Terrence Blair 6 Tips to Help You Make the Most of Your P.S. 6 Tips to Help You Make the Most of Your P.S. Terrence Blair
Read moreFeb 2, 2016
A Simple Way to Spark Interest in Your Sales Page
Terrence Blair A Simple Way to Spark Interest in Your Sales Page A Simple Way to Spark Interest in Your Sales Page Terrence Blair
Read moreDec 30, 2012
For Sensitive Information, Direct Mail Is More Trusted and Preferred
Terrence Blair For Sensitive Information, Direct Mail Is More Trusted and Preferred Cancel the funeral. Direct Mail is alive and well. A new Epsilon study finds that both Americans and Canadians trust and prefer direct mail over the Internet and e-mail for sensitive information such as sensitive health treatments for specific conditions, financial services, mail order shopping, prescriptions, and a host of other services. Consumers’ Rationale for […] For Sensitive Information, Direct Mail Is More Trusted and Preferred Terrence Blair
Read moreDec 10, 2012
Marketing to Generation X
Terrence Blair Marketing to Generation X Generation X is the generation after the baby boomers. They were born between the early 1960s and the early 1980s and are sometimes called the MTV generation. Although not as big as Boomers and millennials, generation x consist of people who appreciate individual freedom, stability, activity and education. There are about 88.5 million Gen Xers in America. […] Marketing to Generation X Terrence Blair
Read moreNov 20, 2012
Papa John’s Is Sued
Terrence Blair Papa John’s Is Sued I recently read an article about Papa John’s being sued for $250 million for “blasting customers with illegal text messages.” This action of companies sending customers text messages advertising products without their permission has been illegal since 1991. But aside from unwanted text messages being illegal, it’s a bad business habit. Unless Papa John’s pizza […] Papa John’s Is Sued Terrence Blair
Read moreSep 25, 2012
In Advertising, Personal Recommendations and Consumer Opinions Are The Most Trusted
Terrence Blair In Advertising, Personal Recommendations and Consumer Opinions Are The Most Trusted According to a report by Nielsen, consumers trust recommendations from people they know and company-owned websites more than paid advertising, whether it’s TV, print, digital, or radio. This should not come as a surprise. Consumers always put more faith in personal recommendations than in sources they’re not familiar with. In fact, “recommendations from people I […] In Advertising, Personal Recommendations and Consumer Opinions Are The Most Trusted Terrence Blair
Read moreJul 7, 2012
The Benefits of Hiring a Freelance Copywriter
Terrence Blair The Benefits of Hiring a Freelance Copywriter The Benefits of Hiring a Freelance Copywriter Terrence Blair
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