May 19, 2020
Owning Your Own Domain
You aren’t in this alone. 3VE has one very important rule: you own your domain. There are quite a few reasons why we want you to own your domain – namely being: it’s yours. You’ve used that domain since your company first got on the internet and you’ll use that domain long after your marketing...
Read moreMay 1, 2020
Cache, cash, casch?
Why are you asking me to clear it and why would I want to? Whenever you hear someone from our team say “please clear your cache” – what we are referencing is a collection of information in your browser that helps with one thing: speed. The internet is slow. I know that is contradictory to...
Read moreMar 30, 2020
COVID-19’s Impact on Tire & Auto Shops – Jumping Into The Unknown of The First 30 Days
COVID-19 has changed the world as we know it almost overnight, leaving many small businesses stretched thin and scratching their heads looking for answers. The federal government has taken a step back to allow local governments to manage this process, resulting in varying degrees of mitigation enacted depending on where you are. Cities, counties, and...
Read moreMar 19, 2020
Coronavirus Update: How 3VE Is Supporting Our Clients During The Pandemic
With worldwide concern mounting around the Coronavirus (COVID-19), 3VE continues to focus on the health and safety of our employees, while continuing to help our clients grow in ever-changing markets. We want to assure you that our team continues to provide the highest level of care for our clients, even while working remotely for the...
Read moreDec 16, 2019
10 Rules of Marketing Strategy
There are probably 900 rules of marketing strategy, but these are the ten, in my humble opinion, that make or break a good strategy. Keep objectives and goals straightened out. Vision -> Mission -> Objectives -> Goals.(It’s very “cutesy” to come up with the “BFHG” and other bullcrap these days. Go with what works. Strategy...
Read moreOct 31, 2019
Individual and Organizational Growth: A Story about Rebranding, Fasting, and Puppies
In February of 2018, my team and I were ready to begin the terrifying but necessary task of rebranding our company. The rebrand wasn’t just an update to our “look and feel,” though valuable in and of itself.
Read moreOct 30, 2019
Business Guide to the Four Types of Internet Users
If you have no idea what (or who) you are aiming for, you won’t even know if you hit them. You can stumble across what are often considered to be respectable conversion rates in the single digits.
Read moreOct 23, 2019
How to Leverage the 8 Persuasion Principles to Convert Your Visitors into Customers
Whenever your prospects turn on the TV, read the paper, commute to work or check out their phones, they are bombarded with a thousand persuasive ads.
Read moreOct 16, 2019
The Evolution of Marketing
This history of marketing is fraught with intrigue, peril, and a romance that would forever change the world. Perhaps. But, if so, someone forgot to write all that stuff down. Let’s try that again.
Read moreOct 2, 2019
The Evolution of Strategy (Made Less Dull)
When it comes to talking about the history of strategy, especially when the speaker comes from a team like ours, the topic can often get dry — well, very dry — quite quickly.
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