The B2B Marketing Company
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The B2B Marketing Company
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Jan 18, 2023
CES from a B2B Marketing Perspective
Last week I joined 100k+ people in Las Vegas for CTA’s Consumer Electronics Show. A great time was had by many, for sure. But, I thought I’d review my experience through the lens of an experienced B2B marketer. Here are a few notable lessons. It’s NoisyTo give you a sense of cacophony, there were over… The post CES from a B2B Marketing Perspective appeared first on The B2B Marketing Co.
Read moreOct 12, 2022
RMS: The Key to Make Sure the C-Suite Embraces Your Marketing Plan
One of the key challenges I see with many heads of marketing is the lack of the ability to communicate the value of marketing’s efforts in terms of business value. This gap translates into a fundamental challenge of ensuring the executive ranks and line of business owners are engaged in your marketing planning efforts. As… The post RMS: The Key to Make Sure the C-Suite Embraces Your Marketing Plan appeared first on The B2B Marketing Co.
Read moreAug 31, 2022
3 Approaches to Humanize ABM
One of the biggest challenges with successful ABM implementations are ensuring your customer / prospect experience is orchestrated in a way that makes the journey, well — a human experience. And I don’t mean personalization. That’s a given. But I mean how do you build an ABM program that feels like a human experience. Yet, is… The post 3 Approaches to Humanize ABM appeared first on The B2B Marketing Co.
Read moreAug 25, 2022
3 Traits Great B2B CMOs Must Have
Once a quarter I have a group conversation with several mentors. They mostly are CEOs and CROs at mid-market and enterprise companies. But a recurring discussion that comes up is: what makes a great CMO in B2B. Over the years, I evaluated hundreds of marketing leaders for a company’s c-suite or board of directors There… The post 3 Traits Great B2B CMOs Must Have appeared first on The B2B Marketing Co.
Read moreAug 11, 2022
3 Rules to Build a Lasting Marketing Tech Stack
With tens of thousands of tools on the market, it’s easy to mistakenly implement a tool that creates more headaches than solves – technologically, operationally and financially. Here are 3 rules of thumb that I share with clients to intelligently build a martech stack that drives business and marketing results. Rule #1: Strategy Before TechnologyBefore… The post 3 Rules to Build a Lasting Marketing Tech Stack appeared first on The B2B Marketing Co.
Read moreJul 27, 2022
3 Keys to Strengthen Brand Equity
Your brand is an asset to your company and over time will deliver increased financial value. The more people place trust in the promise of your brand and what it stands for, the more your brand builds equity. Higher equity yields increase pricing elasticity, improved customer retention and increased sales. Here are 3 Keys to… The post 3 Keys to Strengthen Brand Equity appeared first on The B2B Marketing Co.
Read moreJul 20, 2022
3 Ways to Ensure Your Event Strategy Aligns with Your GTM
As B2B marketers events has always been an imperative in our marketing efforts. But ensuring our event plans are aligned to our go to market is always a bit of a challenge. And some industry events are boondoggles and provide little or no business value. Here are a few ways to ensure your Event strategy… The post 3 Ways to Ensure Your Event Strategy Aligns with Your GTM appeared first on The B2B Marketing Co.
Read moreJul 13, 2022
3 Keys for Effective PR Storytelling
Having great PR is paramount for a B2B brand to accelerate revenue. Throughout the years working with many PR firms and practitioners, I’ve discovered a consistent pattern. They are great storytellers. And when you dig deeper on what makes them great storytellers is that they push themselves / clients to improve their efforts in three… The post 3 Keys for Effective PR Storytelling appeared first on The B2B Marketing Co.
Read moreApr 26, 2022
3 Rules When Selecting your Event Sponsorships
Event sponsorships have long been a tool for B2B marketers to connect our sellers with buyers. As we return to in person events, selecting the right event sponsorship investments are evermore critical. Over the years, I’ve managed both small and large event sponsorship budgets from $50,000 per year all the way to several million dollars… The post 3 Rules When Selecting your Event Sponsorships appeared first on The B2B Marketing Co.
Read moreApr 19, 2022
3 Keys to Select an Exceptional PR Firm
Public relations is a key tool for B2B brands to go to market. And selecting the right PR firm is critical to your company’s success. Over the past decade, I’ve been involved in about 100 PR agency selection processes. Here are 3 areas I recommend to review when evaluating a public relations agency partner. Industry… The post 3 Keys to Select an Exceptional PR Firm appeared first on The B2B Marketing Co.
Read moreJul 10, 2020
Comment on 10 B2B Marketing Strategies for a World Without Face-to-Face Events by Adam G
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