Keep these 12 principles for building successful brands on hand as a guide for realizing enduring, profitable, growth. #brandstrategy #branding #marketing https://t.co/uUmuBZCUXQ

Consumer behavior is always a means to an emotional end. By understanding the emotional result consumers’ are looking for, brands can better understand and anticipate consumers’ behavior – their path to purchase. #strategy #branding #growth https://t.co/8wnd08roA9

RT @BerniceKing: My father’s “dream” wasn’t palpable to the white masses, including politicians. He challenged militarism and sought to e…

Scarcity due to high demand propels us to do something immediately. #brandstrategy #branding #retail https://t.co/To7Ii2YqeQ

Purpose has gone from an insurgent idea challenging capitalism to a mainstream part of 21st century capitalistic thinking. #purpose #strategy https://t.co/Af7z63XZkB