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Jun 30, 2022
Best Practices For Renting Production Equipment
When you need to put your creative work into production, you may find yourself in search of the right tools and equipment to make your project a success. If you’re not sure where to start or don’t have the equipment you need on hand, renting production equipment can be a great option.To make your experience with renting production equipment more seamless, here are some recommendations and best practices to keep in mind:Create A Checklist - Having a checklist of the equipment you need will help ensure that you don’t forget anything important when renting production equipment. In addition, this checklist helps give the rental company a clear idea of your needs so they can provide you with the right tools for the job.Double-checking this list when accepting delivery and returning the equipment will help avoid any mix-ups or surprises.Be Clear About Your Budget - When renting production equipment, it’s essential to be clear about your budget upfront. Disclosing your budget upfront will help the rental company understand what you can afford and provide you with options that fit your budget.It’s wise to ask about any additional fees or charges that may apply so there are no surprises later.Get Insurance - Many rental companies require insurance for their equipment. If you don’t have your policy, ask about getting insurance through the rental company. This insurance coverage provides financial protection in case any rental production equipment gets damaged while in your care.Ask About Training - If you’re unsure how to use the production equipment you’re renting, ask about training. Many rental companies offer training on their equipment so you can learn how to use it properly and safely.Follow These Recommendations For A Seamless Rental ExperienceFollowing these best practices can help ensure a smooth and successful experience when renting production equipment. In addition, you can find the right tools for the job by being clear about your needs and budget.And by getting insurance and training, you can avoid any surprises or accidents. So if you’re ready to put your creative work into production, keep these recommendations in mind. Then, you’ll be on your way to a successful project, whether producing a music video, filming a corporate promotion, or producing a full-length film.Contact Double Down LightingIf you have an upcoming production project in New Jersey or New York, look no further than Double Down Lighting for all your production and grip truck rental needs.As the region’s leading production space and equipment provider, we have everything you need to make your project a success.
Read moreJul 22, 2021
How do contractors get clients?
I hear it all the time from contractors, small business owners, start-ups; “How do I go about getting new clients?”Many of us are great at the service we provide, but what makes running a business such a challenge is being good at all of the positions needed until those roles can be filled by someone better than yourself. With some guidance, you can take these ideas and help improve your ability to get new clients.Put In The GroundworkSince well before the digital age, a practical yet time-consuming process for gaining new clients is putting in groundwork. Calling local builders, realtors, or any other industry professional that deals with the same clients you are after are a great way to get your name out there. Although it is not easy, it is effective. The problem with this process is that many contractors or business owners get stuck within their business and struggle to carve out the time needed to work correctly.Hire a Contractor Marketing AgencyThere are many different types of marketing agencies, but the service I believe in most is SEO. Suppose you can find an SEO company that works directly with contractors and has a proven track record. In that case, you’ll find true success. Unlike traditional forms of marketing, search engine optimization can bring an endless supply of customers who are actively seeking out your services. With other marketing mediums like social media or print, you hope your AD reaches a percentage of those who need your service. Think about how you find the services you need these days. You probably pull out your phone or get on a computer and search for it. Try it, go to your device and search “local SEO for contractors,” and you’ll be presented with several companies ready to help your business find new customers.Leads Are Only As Good As Your Ability To SellYou’ve hired a company to help you get new clients. The leads are flowing in, and life couldn’t be better. All of a sudden, the influx of information is too much to handle. Without a proper system for tracking and keeping up with your leads could spell disaster. Using a good sales pipeline can help you stay organized and lead to a better conversion rate. The window to close a lead is small, and if you fail to respond promptly can be the difference in you getting the client or your competition. Make it a priority to be responsive and organized, and you’ll soon be swimming in new business.Start Building Your EmpireMy company has helped tons of local contractors take their businesses to the next level. If you take this information to heart and implement these suggestions, you can also begin building your empire.
Read moreJul 1, 2021
How to Design a Sign for Your Business Like a Pro
A sign is one of the initial things people see when they drive up to your business. It’s a representation of what you do and who you are. So, your sign must be professional-looking. We’re going to talk about some tips for designing a sign like a pro so that you can represent yourself in the best possible way!Designing a great business sign doesn’t have to be hard if you follow these simple steps:Sign PlacementConsider where your signage will go on the property before deciding what size or shape it should be. If working with a larger space, a more prominent sign is going to be necessary. If you are working with a smaller space, consider using multiple signs of varying sizes and shapes to convey your audience’s right message.If renting your space, you might consider talking with the property management company or local zoning committees to ensure that more prominent signs are approved first. By doing so, you can help to avoid complications or misunderstandings if there are any size restrictions in place.Sign ColorsThink carefully about the colors for your sign. Most of the time, it is best to use a one-tone color scheme for your sign. By doing so, you avoid confusion and make your message clear. Also, consider using dark colors on the top half of the poster and light colors for clarity and readability.Font SelectionIt would be best to think about what message you want to convey with your sign before selecting a font. For example, popular fonts for business signs are sans serif and bold fonts such as Arial or Impact because they’re easy to read at a distance and recognized by people driving past in cars.The font you select will speak volumes about your brand, so picking one that resonates with the tone of your brand is always a best practice.Your MessagingAn essential part of the process is to consider what your sign should say. Your sign can include anything from your logo, business tagline, contact number and hours, an address or directions, or even information about when you’re open for business.When designing your company sign, please take into consideration how people will see it. Will they be driving past in cars or walking down the sidewalk? Your message should be clear and easy to read.Professional Business Sign Design Services In TexasIf you don’t feel comfortable with designing your professional signs, the good news is that expert designers are available to help!SWBP is a local sign company in the Irving, Texas, area, offering professional signage and printing services for over 30 years. Free consultations are available to get advice from an expert before making any decisions about their signage needs. Get in touch today with your questions!
Read moreJun 7, 2021
Steps to Increase Conversions on Your Website: Advertising with a Vehicle
Have you been thinking about using wrap graphics on your vehicle as advertisement space? If so, you are on to something!This method is excellent because you can change the graphics depending on what promotion or event you are running. It’s an effective way to place your brand in front of people all around town.Here are some helpful tips to make sure your car graphics hit the mark every time.Beautiful Graphics A car wrap that uses beautiful graphics will turn heads time and time again. Luckily, there’s no need to be a certified designer to create an eye-catching design. Experienced vehicle wrap designers can help you to achieve whatever design resonates with your branding and company.Easy To Read FontsSelect font styles that are easy to read, such as Sans Serif or Arial. The simpler you keep things, the better - especially if there’s a lot of text included on your vehicle wrap design.Avoid using a font like Comic Sans because it is hard to take this font seriously. Further, it’s hard to read at any size and will make motorists have to squint their eyes to read.Important DetailsWhile a gorgeous car wrap design is always excellent, your advertising efforts mat be for naught without having contact and other pertinent information. Make sure your car wrap includes a phone number, website address, and email address. By doing so, you’re supporting multiple aspects of your overreaching ad campaigns.Monitor Employees DrivingAdding a “How’s My Driving” component to your vehicle wrap allows you to keep better tabs on your drivers. This design addition is an excellent way to improve customer service by giving fellow motorists a way to report poor or irresponsible driving, which provides you with valuable feedback to enforce safe driving habits.Align Your Branding And MessagingWhen creating a vehicle wrap ad, one thing to keep in mind is that the design should coordinate with other forms of advertising. Doing so will help potential customers come across your brand, as it makes a more cohesive message to be present on all platforms and products.Build Trust And Show IntegrityAs more people have turned to delivery services, driving an easily identifiable company vehicle has become more critical. Potential customers want to know that they can trust your company, and a vehicle wrap advertising this fact is one way to do it!Investing in a vehicle wrap helps to show that you have a long-term commitment to your business. When someone sees a vehicle advertising your company, they will know that you’re reliable and care about the longevity of your business - no matter whether you have a fleet of one or one hundred!Have questions about Car Wraps Dallas TX? Wrap Garage is available to answer all of them! Please get in contact today!
Read moreMay 27, 2021
Graphic Design Color Guide
Among the essential elements of graphic design is color. Some designers are so passionate about creating palettes for hours to get a perfect combination, while others may choose one or two colors and stick with those. It’s all about personal preference! This article will cover some fundamental color theories and use them in print advertising and downloadable digital assets.The Advantages Of Keeping It SimpleAlthough it may seem complicated to keep the color scheme of a design simple, there are several advantages. One is that simplicity will help you stay focused on content and not get distracted by clashing hues or overwhelming graphics. Another advantage is that using one or two colors in your design can make for faster and more affordable print and production when working with a print shop in Dallas or elsewhere.Avoid Bad Color CombinationsNo one is perfect, and you may, at times, find yourself choosing a color combination that doesn’t work. Don’t be hard on yourself! Remember to be mindful when picking out the colors for print advertising or downloadable digital assets by avoiding some of these bad combinations:Red and greenBlue and orangeRed on blackBlue on redWhen used together, these color combinations are difficult to read and could get perceived as unprofessional. Companies and brands who wish to make a favorable impression on prospects should avoid this, so they don’t get the opposite of what they want.Utilize Space To Your AdvantageDepending on your graphic design, you have a set amount of open space available to work. Be sure to account for bleed lines, crop marks, and safe zones as you’re designing your layout.The bleed line is the mark that tells you how much text or image will get cut off from the edge of a page. A standard bleed line for print advertising with graphic design may be one inch, while downloadable digital assets need only to include an eighth-inch. Understanding how the piece will get used is essential to ensuring the design is viable.Set The Tone With ColorThe color of the text can set a tone. When choosing colors, be mindful of your selection. Oranges and reds can be energizing, while blues and greens are calming. Purple is associated with royalty, while browns are historical and earthy. If you want to make a design feel warm or inviting, opt for warmer colors like yellows, golds, and oranges.Consult With A ProfessionalSuppose you’re unsure about what hues will work well for your print ad or digital asset. In that case, the professional graphic designers at Precision Reprographics can make the appropriate suggestions based on the creative brief you provide them. There’s no need to reinvent the wheel!
Read moreMay 14, 2021
What a Car Wrap Says About Your Business
A custom car wrap is a great way to show off your business and make an impression on potential customers.Whether you’re an existing Austin-based business looking for a new look or just starting, a custom car wrap in Austin offers many benefits that help you get noticed.But before jumping right in, here are some tips and tricks from the vehicle wrap experts at Wrap Garage.Carries Your BrandingIt’s essential to consider how people view your brand when designing car wraps in Austin for your company or organization. Overall, it should be reflective of who you are as a company. Car wraps can get designed with logos, taglines, or mottos representing what makes your company unique to strengthen its messaging power and let people know who they’re dealing with before they even walk through the door!For instance, florists might opt to add a car wrap that features a colorful bouquet. A local restaurant owner might choose his logo or a picture of some of the foods you serve.Shows ProfessionalismTrust and professionalism are two major tenants of a successful business. Adding car wraps to fleet vehicles is an excellent way to enhance your professional image. This affordable product and service build trust in the public eye, helping to convey that you’re serious about business.These eye-catching car wraps make customers more likely to work with you. Since you’ve taken the time and invested money in your corporate image, people are likely to take your company more seriously.Not only do they establish your professional image, but they also create an opportunity for potential clients to take notice of what you do from afar.Establish TrustworthinessTrust is the foundation of all relationships. As a business, all steps you can take to build this groundwork for success. When working in a service-based business, a company car that’s clearly identified with vehicle wraps helps homeowners recognize who pulled up in the driveway and eliminates confusion.Ensure SafetyGreat employees should also be respectful on the roads. A vinyl car wrap with the phone number of the business, or an alternate number to report impaired, distracted, or aggressive driving, can help ensure that anyone behind the wheels of your fleet vehicles is paying attention and following the road rules.Get On The Road To More Business With a Car WrapAll of these car wrap advantages can lead to increased revenues for your business. Brand your car with a custom vinyl wrap, and you will be able to show off what sets your company apart. When you choose the creative design team at Wrap Garage, they bring decades of shared experience to your project. Further, they take extra care to ensure that no important detail gets left out.
Read moreMay 1, 2021
Banner Printing Guide
Banners have been around since the earliest days of product marketing, providing testimony to their effectiveness. Banners have many uses, and they’re excellent attention-grabbers that attract people’s eyes immediately. Optimized banner designs help businesses gain an edge over their competitors. Choose a Sewn Edge for Mesh and Fabric BannersStitched edges, or hems, are an excellent choice for banners that need an elegant appeal. These edges give the sign superior aesthetics and increase durability. Well-sewn banners can withstand harsh weather conditions, helping to ensure a favorable ROI for the companies that use them for marketing. This type of vinyl banner is ideal for announcing new construction projects, promoting a sale, and branding. It’s a must-have when sponsoring a trade show, convention, business, or community event.Vinyl Banners Benefit From Welded EdgesHeat-welded edges give vinyl banners extra resiliency. This feature is helpful for banners that are kept outside and exposed to the elements. They last longer and offer all the benefits of a vinyl sign. Luckily, there are few limits to the banners that can get produced. Heat-welded banner edges result in less fraying and tearing, which keeps the vinyl banner in top condition. Why invest in signs that don’t last or last only a short time? Smooth, finished edges are the perfect touch to custom banners.Flush-Cut Banners Are Always an OptionAnother option for print campaigns is flush-cut banners. Generally, flush-cut banners are best suited for getting inserted into frames, stands, or a sign system.If you don’t need to hang or suspend your banner, these work well. Since there’s little stress on the edges, fraying isn’t a concern.Other hardware and installation options include grommets, fence banners, and pole pockets. If you’re not sure what type of sign you need, it’s always best to discuss your project with a qualified specialist. They can provide guidance and advice for the best solution for your needs. Promote Safety With Custom SignageWhen running a business, it’s critical to provide signage for employees, guests, and customers to promote safety. Whether you need custom signs for employee areas, public signs, or announcement signs, having a reliable printer for these needs is imperative. As a business owner, it’s your responsibility to address on-site safety concerns, and hanging the right signs and banners ensures you meet them.Announce Your ProjectDo you have a major project underway? Are you opening a new storefront? High-quality vinyl banners are an affordable and flexible way to announce your business or project to the world. When you need a sign company in Dallas, please consider SWBP. Our experienced team is here to help your company stand out! Get in touch today to discuss your business banner printing needs.
Read moreApr 26, 2021
Catalog Printing Guide
Creating catalogs is an excellent way to get more customers. However, it takes skill to make one that’s professional enough to attract buyers. It’s worth the effort because catalogs lead to advertising ROI, making them a sound alternative marketing investment.It’s a challenge to create a fantastic catalog because you need exceptional photographic and copywriting skills. The whole point is to develop a vehicle that sells and that requires adherence to marketing best practices.Use Headlines To Grab AttentionHeadlines have to grab attention to lead the reader into discovering more about the products. Drab headlines will stop people in their tracks. They won’t want to explore more products or pages.Include a Leader’s LetterIt’s worth including a letter from the CEO or founder to let people know the brand story. Customers love connecting to people, which is an excellent way to pique their curiosity. Placement on the inside or back cover ensures the letter will have readers. Since the catalog is all about improving the connection with the customer, personalizing a founder’s letter is worthwhile.Ensure Your Descriptions Are ComprehensiveCatalogs give people all the information they need to purchase products. Leaving out crucial details will result in fewer orders. It’s better to put in as much information as possible, including size, weight, and other special instructions. Informed buyers are more likely to pull the trigger and be happy when they show up and precisely what they ordered.Don’t Forget to Feature Certain ProductsIf you have a great price on something or an extra-large amount of inventory, feature those products. Make them stand out with a special section and highlight why buyers want them so badly.Be Generous With DiscountsCatalog buyers are expecting to see sale items. Discounted products sell better and get the most attention. Always include coupons or other incentives to prompt people to take action. Doing so will result in higher sales, making the ROI ever more exciting. Catalogs bring in much business, and coupons and discounts increase the totals.Make Contact Information Easy to FindGive customers a way to get in touch with you quickly if they have questions. They won’t want to spend much time searching for contact info, which should be available in prominent locations throughout the catalog.Include a Call-to-ActionA CTA gives people a reason to take immediate action, which for a catalog means buying something! Include calls to action when appropriate and when you expect the buyer to be most receptive.You don’t need to do the work yourself. Consider teaming up with catalog experts who can handle every aspect of the design and implementation of your product catalogs. Precision Reprographics is a Dallas printer with deep experience in creating print catalogs.
Read moreApr 20, 2021
Branding and Vehicle Wraps Go Hand-In-Hand
When everyone is competing for business in a day and age, building a solid brand identity plays a critical role in your companies success. If you aren’t familiar with the concept behind brand identity, the most straightforward explanation is that it includes all the components of your company brand, such as:Company NameLogoGraphicsTaglineColor SchemeFont Advertising AssetsSocial Media ProfileBusiness Website The overreaching purpose of brand identity is to set your corporate personality and the mood and tone of your communications. Vehicle Wraps And Car Wraps From Wrap GarageOne advertising outlet that can be impactful in establishing brand identity includes vehicle wraps and car wraps from Wrap Garage. With years of experience creating and installing eye-catching vehicle wraps, you can trust that your business vehicles won’t go unnoticed. While much different from print and digital ad campaigns, vehicle wraps should have vital information easily visible so anyone driving past can make a note of your brand. The most effective vehicle wraps are memorable in a tasteful way. Ideally, the vehicle wrap should stay aligned with the rest of your company’s advertising assets while setting you apart from your competitors.The vehicle wrap should reflect the values and personality of your business to convey your branding message the best and contribute to more vital brand awareness.Every time you or your employees drive or park the company vehicles, your company-owned cars do the double duty of working as a traveling billboard. Additionally, these branding efforts make your employees identifiable immediately. In service-based businesses, this helps to establish trust. When arriving at a customer’s home or place of business, they don’t have to question whether the person at the door is one of your employees. When working with a professional vehicle wrapping company like Wrap Garage, their experienced employees can help to ensure that your custom car wrap is:ImaginativeAttractiveInformativeDurableIt’s worth noting that potential clients may only have a few seconds to look at your vehicle when driving, even at moderate rates of speed, so catchy graphics in combination with concise messaging are imperative. No matter whether you’re initially launching your business, you’re rebranding, or you want to extend your existing marketing efforts, car wraps are excellent for creating brand awareness and identity. Not only do they increase awareness and visibility in the communities you serve, but they can also help increase your revenues while protecting the underlying asset of the vehicle from minor scratches, paint dings, and UV fading caused by sun exposure. Whether you own your fleet outright or you lease, this keeps your branded vehicles looking clean and professional throughout the year.
Read moreApr 7, 2021
Poster Printing Standards
Poster printing remains among the best ways to promote your company or organization. It is a powerful medium for sharing information and being used as part of a comprehensive marketing campaign. Large Format Printing Offers FlexibilityWhen most people think of posters, sizes that come to mind include 11X17, 18X24, 24X36, and 27X40. However, if these sizes aren’t big enough for your needs, large format printing offers a viable alternative.Typically, small posters are ideal for general marketing purposes and can get printed in bulk runs. At SWBP, the leading Dallas Print Shop, we help our customers achieve their marketing goals effectively. We can handle runs of all sizes and types efficiently. While not written in stone, posters in the 11X17 format often get used as event posters. Typically purchased in bulk, this format offers a balance of affordability and flexibility for your advertising or promotional needs.But when you have an important - or lengthy - message that you want people to take notice of, choosing a larger format, such as 18X24, 16X20, 17X22, or more giant posters, are worth considering. Places you’re likely to see these formats could include health clinics, theaters, classrooms, or professional office environments. Due to the larger size, there’s plenty of room to print essential information that people can read from some distance away. Due to their larger size, poster printing costs and expenses are higher than smaller posters and prints.Design Tips For Your PostersAlways double-check and make sure that your poster contains all the pertinent information you wish to highlight. When working with larger posters, you’ll have more “wiggle room” for all design elements, including bigger fonts. When working with smaller-sized posters, you may need some creativity to work everything on the page. Elements every poster should have include:Headline - To capture the attention of the reader. This design element should be relatively short, sweet, and stand out from other text on the page. According to sources, effective headlines are around six words long.Details - The poster should include further information about the product, service, or event you’re promoting. In event marketing, you’ll want to have venue details, contact information, dates, times, and your website URL or QR code so people can find you online.Call To Action - Adding a Call To Action to your poster tells readers what action they need to take next. For example, if you want people to call and schedule an appointment, telling them to do so and providing a phone number is highly effective. When you choose a professional Dallas print shop like SWBP printing for all your poster printing and large format printing needs, their printing professionals can help. Reach out today to discuss your poster printing needs.
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