Jan 18, 2023
She’s Got Next: Christine De La Rosa, Spartan
The Spartan brand is synonymous with toughness – both physical and mental. Christine De La Rosa brings her own strengths and mental toughness to her role as Head of Media for the international endurance and lifestyle brand. The Martin Group’s public relations team has worked with Spartan on earned media opportunities to promote the brand.… Read more The post She’s Got Next: Christine De La Rosa, Spartan appeared first on The Martin Group.
Read moreDec 22, 2022
2022 Industry Recap
Just one of the beauties of our industry is that year to year, nothing remains exactly the same. Trends guide us, inspire us, and motivate us to make a difference (and manifest results) for our clients across industries. To see 2022 off in classic style, we asked representatives from across The Martin Group’s disciplines to… Read more The post 2022 Industry Recap appeared first on The Martin Group.
Read moreDec 5, 2022
She’s Got Next: Jesse Ladoue McMullen, New Era Cap
Jesse Ladoue McMullen is the Marketing Director, Licensed Sports for New Era Cap, the international sports and lifestyle brand. She began with the company in October 2017 as the Marketing Manager, Baseball. A new mom, she talks about how she crafted her return to work along with why she always reads the comments and what… Read more The post She’s Got Next: Jesse Ladoue McMullen, New Era Cap appeared first on The Martin Group.
Read moreNov 22, 2022
Preparing for the worst, and hoping for the best in 2023
Why this is the year to create a crisis communications plan, or update the one you have “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger—but recognize the opportunity.” -President John F. Kennedy Ready or… Read more The post Preparing for the worst, and hoping for the best in 2023 appeared first on The Martin Group.
Read moreNov 22, 2022
Lessons from The Martin Group’s Food & Bev Month
The Martin Group dedicated September as Food & Beverage Month, which included educational plant-based lunches in all of our offices, a food drive, thought leadership content from our teams, and attendance at the following key events: Cornell University’s “Scaling Your Innovative Food Startup: Lessons in Consumer Packaged Goods” webinar – Sept. 12 Niagara University Food… Read more The post Lessons from The Martin Group’s Food & Bev Month appeared first on The Martin Group.
Read moreNov 22, 2022
The Importance of Reviews in Healthcare
Whether visiting a new restaurant, hotel, retailer, or healthcare provider, the first question to ask is: “How do others feel about this?” Word-of-mouth and referrals have always been the way healthcare providers, like doctors, dentists, and physical therapists, have grown their practices, and now, online reviews are gaining traction. The vast majority of patients are… Read more The post The Importance of Reviews in Healthcare appeared first on The Martin Group.
Read moreNov 1, 2022
She’s Got Next: Mikyla Grant-Mentis, Buffalo Beauts
Mikyla “Buckey” Grant-Mentis is part of the new generation of women changing the conversation around women’s hockey. A forward with the Buffalo Beauts in the PHF (Premier Hockey League), she recently became the highest paid player in the league, making $80,000 for the 2022-23 season. She enters her third full pro season as the league’s… Read more The post She’s Got Next: Mikyla Grant-Mentis, Buffalo Beauts appeared first on The Martin Group.
Read moreOct 24, 2022
How Brands Can Leverage BeReal
By: Madeline Rickett, Rachel Surdi, Erica Lipke and Marley Gleason What is BeReal? BeReal is a new social media app that encourages people to take candid photos and “be real” at any given moment throughout the day. It works by sending a notification to users telling them to post a photo within two minutes. BeReal… Read more The post How Brands Can Leverage BeReal appeared first on The Martin Group.
Read moreOct 24, 2022
The Time is Now to Invest in Women’s Sports
If you’re wondering if your brand should be investing in women’s sports, I have some bad news. You’re asking the wrong question. Instead of asking if you should invest in women’s sports, the question needs to be reframed: How should we invest in women’s sports in a way that makes sense for our brand? Compelling… Read more The post The Time is Now to Invest in Women’s Sports appeared first on The Martin Group.
Read moreSep 23, 2022
How to Keep Journalists Coming Back for More
Public relations professionals and journalists depend on each other to do their jobs. But it’s not always the easiest relationship to manage. As a former TV producer and newsroom manager, I have dealt with my share of pesky PR people who simply don’t get it. Now that I’m on the other side, I can see… Read more The post How to Keep Journalists Coming Back for More appeared first on The Martin Group.
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