Nov 28, 2022
Capture Market Share During a Recession
The COVID-19 pandemic is waning, leaving a trail of economic uncertainty in its wake. Supply chains continue to face bottlenecks, and the resulting stall in getting supplies to manufacturers is having a domino effect on production across many markets. Combine that with increases in fuel prices for shipping goods that are passed on to [...] The post Capture Market Share During a Recession appeared first on The Quell Group.
Read moreNov 3, 2022
Prevent Common Email Marketing Mistakes
Email marketing is a valuable part of the marketer's toolkit. An array of digital services simplifies this process, to a point. Taking a step back, it's good to remember that email marketing is a component of an overall marketing campaign and requires its own strategy, as well as established checkpoints to [...] The post Prevent Common Email Marketing Mistakes appeared first on The Quell Group.
Read moreOct 30, 2022
Engage New Employees with Immersive Onboarding Experiences
The remote and hybrid workforces that became a matter of business survival during the pandemic are here to stay. With the majority of new employee interviews being held virtually, some of those employees will never set foot in the physical workplace. For HR professionals, this change in workforce hiring logistics necessitates [...] The post Engage New Employees with Immersive Onboarding Experiences appeared first on The Quell Group.
Read moreOct 28, 2022
Drive Marketing Results with QR Codes
The time for QR codes has come…again. Relegated to the scrap heap of tech that was ahead of its time, these quirky black-and-white cubes were resurrected during the pandemic, when society needed a touchless way to communicate. They first started appearing in cute little frames on restaurant dining tables. A quick scan with your smartphone [...] The post Drive Marketing Results with QR Codes appeared first on The Quell Group.
Read moreOct 26, 2022
A New Approach to In-Person Events
In-person industry events are making a welcome comeback, with 2023 viewed for the return to pre-pandemic levels of participation. The pandemic forced the event industry to pivot – fast – to create 100% virtual events. While not nearly the same as in-person events with the spontaneity of conversations or the opportunity to experience products [...] The post A New Approach to In-Person Events appeared first on The Quell Group.
Read moreOct 10, 2022
Maximize Event ROI by Connecting with Event PR
Planning and orchestrating a trade show or industry event is fraught with details at every level of participation. Whether your company is exhibiting, speaking, sponsoring or attending and networking, adding one more very important item to your lengthy to-do list can positively impact ROI: Plan your media relations strategy. Most major [...] The post Maximize Event ROI by Connecting with Event PR appeared first on The Quell Group.
Read moreMay 11, 2022
Add Impact to Marketing Communications with Animation
Animation is an endearing and memorable way to establish a connection and resonate with viewers. The medium is as familiar as the playgrounds of our childhoods. From the enchanting works of Disney to the raunchy adult humor of The Simpsons and Family Guy – animation has the ability to capture our complete attention and [...] The post Add Impact to Marketing Communications with Animation appeared first on The Quell Group.
Read moreDec 15, 2021
6 SEO Top Tips for Boosting Search Through Better Web Content
As we assist clients with content creation for webpages and longform content like blog articles, we have identified a list of key considerations for search engine optimization (SEO). Listed below are 6 of our top tips for SEO. Keywords are King! Pages should be produced with key messages and users in [...] The post 6 SEO Top Tips for Boosting Search Through Better Web Content appeared first on The Quell Group.
Read moreFeb 3, 2021
Have Your Marketing Talent and Capital Improvements, Too
Why outsourcing your top marketing staff makes sense in many cases Everyone knows about the potential benefits of timeshares. Some know about fractional ownership of private aircraft, but few know about a recent trend in marketing: an outsourced CMO. On consideration, however, the benefits of an outsourced CMO are readily apparent: Access [...] The post Have Your Marketing Talent and Capital Improvements, Too appeared first on The Quell Group.
Read moreNov 12, 2020
Time to Rebrand? Find Out With Quell’s ’11 Signs’
As Michigan’s foremost branding company, we have been in a unique position to execute branding strategies for many different companies during the past 26 years. While every situation is different, we've uncovered 11 unmistakable signs that it’s time to rebrand. Several previews are below. 1. Your Logo is Dated [...] The post Time to Rebrand? Find Out With Quell’s ’11 Signs’ appeared first on The Quell Group.
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