Fusion Marketing

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Australia

Austria

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Burundi

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Benin

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Strategic marketing needs remarkable content.

The Red Stairs is a digital content development agency. We create, manage, plan and use it strategically so you can attract great clients.

Be interesting. Get remarkable results.

To achieve exceptional content marketing results you have to say something worth listening to. To be sticky, your content needs to be provocative. That means you need content that is useful, valuable and interesting to your target audience. And it must be easy to find at the exact moment someone is looking for it.

The Red Stairs creates thoughtful, high-quality content that amplifies your contribution and makes you and your brand stand out from the crowd.

We are storytellers, copywriters, content editors and content strategists.

How do we do it?

Words and pictures are our raw materials; stories are the glue that engages people; websites, brochures, ads, postcards, social media, e-marketing newsletters, etc. are some of the delivery methods.

Responding to a Request for Proposal (RFP) is a lucrative business development activity with a high return on investment for the winning bidder. In these competitive bidding situations, companies are looking for the vendor with the best fit and solution. To create a winning RFP response, you must provide effective issues resolution, present your proposal&#8230;

TheRedStairs

Proofreading & Editing Give RFP Responses a Competitive Advantage

Blog – TheRedStairs

If someone told you in January that you’d be working from home before the end of Q1, you’d have laughed your socks off. Yet, here you are, living the dream. About now, you’re probably wondering how to focus. Working from home, it turns out, isn’t as simple as it looks. I know because I’ve worked&#8230;

5 Tips for Suddenly-Remote Working

The biggest mistake people make when writing their professional bio is trying to compress everything they’ve done in their career into a few paragraphs. At worst, these bios are little more than a list of company names, job titles and responsibilities. With little or no context about who you are and what you believe in,&#8230;

How to Write a Professional Bio People Will Actually Read

B2B trade show success is all about the follow-up. The most effective approach is to have a systematic plan. But research conducted by EXHIBITOR Magazine says that fewer than 70 percent of organizations have any formalized process. So, the question is how do you create a winning trade show follow-up system? Setting up your trade&#8230;

Trade Show Follow-up System to Maximize Sales

I don’t think I&#8217;ve ever worked with a business whose goals did not include increasing sales. But, according to sales training expert Jill Konrath, 50 percent of salespeople fail to meet their quotas. Click here to see Jill Konrath&#8217;s video. She recommends mapping out an account entry strategy of 8-10 touches. That is excellent advice.&#8230;

How to increase sales without hiring more sales people

After a decade of writing, editing and planning sales and marketing content from our office in St. Louis, The Red Stairs is expanding to Denver at the end of 2017. It is an exciting move — I mean, we are talking about moving to the Rockies — and this move will mean more opportunities to&#8230;

The Red Stairs is expanding and moving to Denver

Anything you can do to influence and enhance a positive perception of your brand is a good thing. Strong brands have clearly defined personalities and can be recognized not just by what they say, but also by how they say it. But, while many companies put considerable effort into the tools, platforms, and even the&#8230;

How to create content that is an ambassador for your brand

We work with a broad range of clients, from manufacturers to health care providers to attorneys, and we almost always recommend a customer newsletter as a vital  part of their content marketing plan. After all, you’ve already invested time and energy getting to know your customers and the people in your database. They already know,&#8230;

Why Businesses Need a Customer Newsletter

By the time you reach the half-year mark, it is easy to see what kind of year you’re going to have. If you’re on track, well done. But, if those numbers could look better, you still have time to turn things around. Here are six content marketing tactics you can use to accelerate your efforts&#8230;

Six Content Projects to Rescue Q3 Sales & Marketing Numbers

Before making a purchase, people turn to Google to research the products and services they want. Providing content that can bridge the gap between your sales funnel and your buyer’s journey is vital because it gives you the opportunity to form a strong relationship with each buyer as they move along the path from being&#8230;

Align marketing content, the sales process and the buyer’s journey with The Content Connection Tree

Blog

The Red Stairs Blog

“Will ebooks and white papers help me sell?” 

Yes, they are powerful tools. The trick is to use them at the right time. They help buyers explore available solutions, so apply them in the middle and bottom of your sales funnel.

Combined with a landing page, they make great free or gated downloads for online ads and organic social posts, but they can also be used to nurture a prospect.

#sales #salesstrategy #contentproducer #contentdevelopment

The Red Stairs

LinkedIn

The Red Stairs on LinkedIn

Why is your content development business called the red stairs? https://t.co/7qdeq7vd0W

The English language has lots of tricky words. Here are 3 you may be using incorrectly: https://t.co/jD4ElULc71

What is the single biggest mistake businesses make when embarking on a new website project? https://t.co/9wNIVbUBWy

Creating #content can be a messy business. Having a process helps enormously. https://t.co/fyMYdtfE2E

Amateurs create when they feel inspired. Professionals create on a schedule. @Entrepreneur https://t.co/xo8tr57gua

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