This is a great article on digital marketing. It's time to start thinking more "pinball machine" than "sales funnel". https://www.marketingweek.com/sales-funnel-100-years/

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The way the Internet works is going to fundamentally change. How are you monetising your Web presence? Do you use online advertising? If you publish good quality content online, this is good news. If you advertise online there are also going to be opportunities, but you will need a coherent plan to make the most of your advertising budget. Contact us if you need help to understand the changes - we can review your current situation and provide you with advice and/or a full strategy review.