The Social Media Advisor
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The Social Media Advisor
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SOCIAL MEDIA MARKETING
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Jan 19, 2023
People Are Drawn to a Great Business Story
Since the dawn of humanity, people have been drawn to a good story. In a world of ads and sales, the one thing that makes a great online business stand out from all the noise is their ability to tell a great business story. Brand storytelling flips traditional marketing on its head. More than just […] The post People Are Drawn to a Great Business Story appeared first on The Social Media Advisor.
Read moreSep 25, 2022
When Should You Hire a Social Media Manager?
Social media marketing is not easy or simple or quick. It involves a lot of work from creating content – graphics and copywriting – to having a strategy and editorial calendar – to scheduling out all the posts – to optimizing hashtags and search – to taking the time to engage and nurture an audience. […] The post When Should You Hire a Social Media Manager? appeared first on The Social Media Advisor.
Read moreSep 18, 2022
Is it Time to Get Serious About Your Social Media Strategy?
I’ve been in the social media marketing game for a long time (approaching two decades at this point), so few know better than I the potential that exists for small businesses who want to market their work on social media. However, many businesses don’t have a social media marketing strategy at all. They post something […] The post Is it Time to Get Serious About Your Social Media Strategy? appeared first on The Social Media Advisor.
Read moreSep 11, 2022
How Often Should You Post on Social Media in 2022?
Before we get into statistics and trends, it’s important to note that there is no one size fits all plan when it comes to social media marketing. The best thing for a business to do is to actually test various times and monitor their analytics to get insights on when their audience is active and […] The post How Often Should You Post on Social Media in 2022? appeared first on The Social Media Advisor.
Read moreSep 4, 2022
What Are Your Social Media Marketing Expectations?
Obviously, I have lots of conversations with small business owners about social media marketing. It’s my favorite subject to talk about even! One of the things I’ve noticed over the years, from both conversation and working with people, is that their expectations regarding social media for their business often don’t match the reality of implementing […] The post What Are Your Social Media Marketing Expectations? appeared first on The Social Media Advisor.
Read moreAug 28, 2022
Prepping Your Social Media Game Plan for the 4th Quarter
Whether you like it or not, we’ve reached the fourth quarter of your small business year. In a couple of months, you’ll be able to tell whether you made your yearly dreams come true or if you fell short of your expectations for these past twelve months. If you haven’t already, it’s time to put […] The post Prepping Your Social Media Game Plan for the 4th Quarter appeared first on The Social Media Advisor.
Read moreAug 1, 2022
Top 3 Social Media Must Haves
We’ve been managing social media accounts for small businesses for many years now. There are a lot of tools and strategies out there for any business looking to make social media marketing part of their overall marketing plan. We’ve seen recommendations and hot new resources come and go. In our opinion, there are three tools […] The post Top 3 Social Media Must Haves appeared first on The Social Media Advisor.
Read moreJul 25, 2022
Top 3 Social Media Trends for 2022
Now that we are over half-way through the year, what social media trends have emerged? What is working for social media marketing today? Feeling like your stuck and need an inspiring new idea to reach people and increase engagement? Here are the top 3 social media trends so far for 2022: Social Listening Every small […] The post Top 3 Social Media Trends for 2022 appeared first on The Social Media Advisor.
Read moreJul 18, 2022
Top 3 Social Media Messaging Tips
There is no perfect formula for creating social media content worth sharing. However, there are some things you can do to up your social media marketing game and create content that your audiences wants to share with their people. Storytelling The number one tip for any brand on social media is to learn how to […] The post Top 3 Social Media Messaging Tips appeared first on The Social Media Advisor.
Read moreJul 11, 2022
The Top 3 Social Media Marketing Skills for Your Small Business
Social media marketing has changed quite a bit year after year since its inception. It will continue to do so. However, there are some things that remain true no matter what algorithm changes happen. These social media skills will always be invaluable and necessary for successful results. Communication All marketing is really about communication between […] The post The Top 3 Social Media Marketing Skills for Your Small Business appeared first on The Social Media Advisor.
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