The Spectrum Group Online
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The Spectrum Group Online
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SOCIAL MEDIA MARKETING
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Nov 10, 2022
Deindexing Issues this 2022 (& How to Solve Them)
Google never promises to index all pages of a website. At some point, we may never really get a piece of content (either a web page or blog post) on the index at all. Still, we know there are things we can do to raise our chances. Here are eight ways to help your pages get indexed. The post Deindexing Issues this 2022 (& How to Solve Them) appeared first on Spectrum Group Online.
Read moreOct 18, 2022
B2B Content Marketing Trends for 2023
Mediafly found a 94% increase in their content views from using interactive content compared to traditional static content. So what does interactive content look like? It will involve using clickable table of contents, interactive ebooks, quizzes, assessments, and widgets. The post B2B Content Marketing Trends for 2023 appeared first on Spectrum Group Online.
Read moreSep 22, 2022
Digital Marketing Trends 2023
SEO, content marketing, and building a robust online presence are still effective. 77% of B2C marketers report using these tactics compared to 66% of B2B marketers. The post Digital Marketing Trends 2023 appeared first on Spectrum Group Online.
Read moreAug 13, 2022
Spectrum Microsoft Partner Status 2022
As a certified Microsoft Partner agency, we have access to exclusive industry insights, resources, and other information that we use to help our clients grow. The post Spectrum Microsoft Partner Status 2022 appeared first on Spectrum Group Online.
Read moreJul 20, 2022
Spectrum Takes Spot in Top 15 B2B Companies for 2022
Our 4.9-star clutch rating shows that we put our clients first. They trust us with their data and marketing. The post Spectrum Takes Spot in Top 15 B2B Companies for 2022 appeared first on Spectrum Group Online.
Read moreMay 16, 2022
Content Syndication, Distribution, & Contribution
In Google's eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties. The post Content Syndication, Distribution, & Contribution appeared first on Spectrum Group Online.
Read moreMar 21, 2022
Elementor vs. WordPress Gutenberg
There are numerous page builders that are compatible with WordPress. For the sake of this article, we’ll focus on two of the most popular options -- Gutenberg and Elementor. In our website work, we’ve seen the mayhem that other Divi themes or customized page builders have unnecessarily caused. The post Elementor vs. WordPress Gutenberg appeared first on Spectrum Group Online.
Read moreMar 18, 2022
B2B Content Marketing Trends in 2022
According to one recent survey, making a strategic investment in content marketing is at the top of many CMO's priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%. The post B2B Content Marketing Trends in 2022 appeared first on Spectrum Group Online.
Read moreFeb 2, 2022
Maximize Your Google Business Profile (formerly Google My Business)
Updated January 7, 2023 Reading Time: 9 minutes How To Get Found Formerly known as Google Places and Google My Business, Google Business Profile is an easy-to-use tool to manage your online presence across the Google ecosystem (e.g., Search, Maps). While it has evolved over the years with new features, it largely remains the same. … The post Maximize Your Google Business Profile (formerly Google My Business) appeared first on Spectrum Group Online.
Read moreJan 19, 2022
Introduction to Web Accessibility: Why, Types & ADA Compliance
As site owners working in tandem with web developers, your aim is to fulfill the requirements outlined by the ADA and ensure that all content is available to everyone -- regardless of their abilities. This is a matter that will only become more important as time goes on. The post Introduction to Web Accessibility: Why, Types & ADA Compliance appeared first on Spectrum Group Online.
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