Jan 17, 2023
Market Research Isn’t Enough, Understand Your Customers with UX Research
User experience research and market research can be easily confused since the two types of research involve studying the user of the product or service. It also doesn’t help that many research methods, including diary studies, focus groups, data analysis, and more, are facilitated by both user experience researchers and market researchers. Thankfully, there is […] The post Market Research Isn’t Enough, Understand Your Customers with UX Research appeared first on Think Company.
Read moreJan 11, 2023
Who is Uncle B.?
Employees new to Think Company are quickly introduced to “Uncle B.” While not introduced to him directly, he’s referenced in meetings, joked about at happy hours, and mentioned on calls. So who is Uncle B.? Is he our founder? Our mascot? And when does he come into the office? Read on. Who is Uncle B.? […] The post Who is Uncle B.? appeared first on Think Company.
Read moreDec 19, 2022
Reflections on 2022: Getting Back To The Future
It’s that time of year again, friends. Each December, I get the nod from Mackenzie to start thinking back over the year for the annual “Reflections” blog post. The first thing I do is go back and read where we were this time last year—and it is always an eye-opener. What never changes is how […] The post Reflections on 2022: Getting Back To The Future appeared first on Think Company.
Read moreDec 15, 2022
Our Most-loved UX and Technology Content of 2022
As we approach the end of 2022, we’ve taken a moment to look back at all the work our team has accomplished this year! From blog posts to guides to insights reports, we’ve been busy sharing our breadth of expertise in UX, design, and technology. We put together our top 10 most loved blog posts […] The post Our Most-loved UX and Technology Content of 2022 appeared first on Think Company.
Read moreDec 13, 2022
The ROI of Project Management: How much did this week’s meetings cost your company?
Tell us if this sounds familiar: Your calendar is cluttered with meetings, those meetings don’t feel productive, and you’d give almost anything to get your hands on some heads-down work time. When you tell leadership about these issues, they think the solution is hiring another designer or technologist—someone to do more work. Or they start […] The post The ROI of Project Management: How much did this week’s meetings cost your company? appeared first on Think Company.
Read moreDec 8, 2022
How to Conduct a UX Audit
To innovate on a product, it’s always a good idea to determine where it currently stands. While there are various tools to help create this context, like drawing out user flows, performing a UX audit helps the designer develop a detailed understanding of the product. In this article, we’ll take a closer look at the […] The post How to Conduct a UX Audit appeared first on Think Company.
Read moreDec 1, 2022
Affinity Mapping: Bridging the Gap Between Research and UX Design
Part of creating a healthy team environment for the duration of a project is finding ways to promote collaboration in a sustainable way that also allows individualism and personal perspectives to thrive. While many variables can contribute to this challenge in a UX team, the area of focus for this article is research and design, […] The post Affinity Mapping: Bridging the Gap Between Research and UX Design appeared first on Think Company.
Read moreNov 28, 2022
Navigating Personalization in Regulated Environments
Personalization is a powerful tool for companies who want to improve customer experience, engagement, and loyalty. For pharmaceutical companies, personalization can provide significant value to healthcare professionals (HCPs) and patients—most often with lifestyle and chronic disease products where a long-term relationship between patient and brand is crucial. But in the pharmaceutical industry, there are particular […] The post Navigating Personalization in Regulated Environments appeared first on Think Company.
Read moreNov 22, 2022
Launching Dark Mode on Thinkcompany.com
This year, we launched dark mode on Thinkcompany.com. Dark mode has become popular on mobile apps because it reduces strain on eyesight (especially at night) and is less disruptive during evening hours. As more and more sites and apps become aware of the impact of color and brightness on their user’s experience, dark-mode adoption has […] The post Launching Dark Mode on Thinkcompany.com appeared first on Think Company.
Read moreNov 8, 2022
Truism: Knowing When to Adapt
“One of the most important ways that a company can provide value for employees and customers is to eliminate friction, eliminate hassle, and provide paths to them achieving their goals that are as intuitive, simple, and enjoyable as possible.” Though the importance of these methods cannot be overstated, companies often have internal conflicts or motivations […] The post Truism: Knowing When to Adapt appeared first on Think Company.
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