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It used to be easy. Marketing was straightforward, and what you did depended on how much you had in the budget for things like direct mail campaigns, billboard advertising or radio spots. In today’s digital world it’s a bit more complex, but the opportunities are so much greater too. You can still spend the same &#8230; <a href="https://www.tmrdirect.com/how-to-integrate-your-direct-marketing-and-social-media/">Continued</a>
The post <a rel="nofollow" href="https://www.tmrdirect.com/how-to-integrate-your-direct-marketing-and-social-media/">How to Integrate Your Direct Marketing and Social Media</a> appeared first on <a rel="nofollow" href="https://www.tmrdirect.com">TMR Direct</a>.

How to Integrate Your Direct Marketing and Social Media

There was a time in the not-too-distant past when consumers (and businesses) got a little tired of all the direct mail pitches they were receiving. A big reason for that is that many businesses did a poor job of selecting their lists, crafting compelling offers, and giving consumers a good reason to respond. Instead of &#8230; <a href="https://www.tmrdirect.com/3-reasons-direct-mail-still-matters-in-an-online-age/">Continued</a>
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3 Reasons Direct Mail Still Matters in an Online Age

For years direct mail has been an important component of any effective marketing strategy. And while the Internet has changed everything about the way business (and marketing) is done, direct mail still plays a crucial role, so businesses naturally want their direct mail efforts to be as effective as possible. Over the years a lot &#8230; <a href="https://www.tmrdirect.com/how-to-be-smart-with-your-direct-mail-marketing-goals/">Continued</a>
The post <a rel="nofollow" href="https://www.tmrdirect.com/how-to-be-smart-with-your-direct-mail-marketing-goals/">How to Be SMART with Your Direct Mail Marketing Goals</a> appeared first on <a rel="nofollow" href="https://www.tmrdirect.com">TMR Direct</a>.

How to Be SMART with Your Direct Mail Marketing Goals

If you type “Direct Mail Companies Colorado Springs” into your browser, TMR Direct is one of the first search results. That’s great, but just what is direct mail and how can it help companies and organizations that are trying to find new customers and stay in touch with existing clients? Let’s cover some of the &#8230; <a href="https://www.tmrdirect.com/what-is-direct-mail/">Continued</a>
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What is Direct Mail?

Is there really a right way to address a postcard? Well, what we’re talking about here isn’t etiquette. We’re not concerned about offending someone’s sensibilities. What we are concerned about is speedy, accurate delivery an not paying more than you should. Let’s look at a few specifics.To mail your postcard through the USPS and receive &#8230; <a href="https://www.tmrdirect.com/how-to-address-a-postcard/">Continued</a>
The post <a rel="nofollow" href="https://www.tmrdirect.com/how-to-address-a-postcard/">How to Address a Postcard</a> appeared first on <a rel="nofollow" href="https://www.tmrdirect.com">TMR Direct</a>.

How to Address a Postcard

Smart businesses today know they can’t rely on just a single marketing effort to reach their audience and generate leads.They understand the importance of leveraging current social media platforms such as Instagram, Facebook, Twitter, and others. They also know how important the content on their own websites is. But savvy marketers also know they should &#8230; <a href="https://www.tmrdirect.com/how-do-you-plan-a-direct-mail-project/">Continued</a>
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How Do You Plan a Direct Mail Project?

According to a 2014 survey by the American Marketing Association and Duke University, companies with less than $25 million in revenue spent an average of 11% of revenue on marketing. Those with $25-$99 million in revenue spent an average of 9% on marketing. That’s a significant amount of money. But the real issue is what &#8230; <a href="https://www.tmrdirect.com/why-does-marketing-matter/">Continued</a>
The post <a rel="nofollow" href="https://www.tmrdirect.com/why-does-marketing-matter/">Why Does Marketing Matter?</a> appeared first on <a rel="nofollow" href="https://www.tmrdirect.com">TMR Direct</a>.

Why Does Marketing Matter?

We all receive postcards in the mail. And for good readson—they&#8217;re effective. There are a number of ways you can use direct mail as part of your overall marketing strategy to extend your reach to prospective clients. A lot of our clients make use of direct mail postcards. This isn&#8217;t surprising since postcard mailings are &#8230; <a href="https://www.tmrdirect.com/3-creative-ways-businesses-can-use-direct-mail-postcards/">Continued</a>
The post <a rel="nofollow" href="https://www.tmrdirect.com/3-creative-ways-businesses-can-use-direct-mail-postcards/">3 Creative Ways Businesses Can Use Direct Mail Postcards</a> appeared first on <a rel="nofollow" href="https://www.tmrdirect.com">TMR Direct</a>.

3 Creative Ways Businesses Can Use Direct Mail Postcards

Sometimes we get so focused on the marketing technology that’s at our fingertips that we lose sight of what our real marketing goals are. Successful marketing isn’t about reaching the maximum number of people for the smallest amount of money. It’s really about reaching the right people with the right message—and moving them to action. &#8230; <a href="https://www.tmrdirect.com/how-to-write-a-great-fundraising-letter/">Continued</a>
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How to Write a Great Fundraising Letter

When using direct mail as part of your overall marketing strategy you have to make  decisions about how you’re going to get your mailer printed. You’ve got to print something before you can mail it. One choice you’ll have is whether to use offset or digital printing. What is offset printing—and why would you choose &#8230; <a href="https://www.tmrdirect.com/what-is-offset-printing-and-why-does-it-matter-for-mailing/">Continued</a>
The post <a rel="nofollow" href="https://www.tmrdirect.com/what-is-offset-printing-and-why-does-it-matter-for-mailing/">What is Offset Printing—And Why Does It Matter for Mailing?</a> appeared first on <a rel="nofollow" href="https://www.tmrdirect.com">TMR Direct</a>.