Jan 18, 2023
Urban Operators: 2022 Recap & Marketing Trends
In many ways, 2022 was yet another outlier year in the tours and activities industry. Between surging fuel costs and aggressive inflation, changes to traveler and consumer behavior brought new and interesting challenges. Despite another year impacted by unique external factors, operators remained agile, creative, and adaptive in the dynamic landscape of 2022. Whether it […] The post Urban Operators: 2022 Recap & Marketing Trends appeared first on TOMIS.
Read moreJan 18, 2023
Top 4 Social Media Advertising Trends in 2023
Social media advertising is constantly evolving, and it is important for tour operators and other businesses in the travel industry to stay up to date with the latest trends in order to effectively reach their target audience and achieve their marketing goals. As we enter 2023, there are several key trends that tour operators should […] The post Top 4 Social Media Advertising Trends in 2023 appeared first on TOMIS.
Read moreOct 28, 2022
Should You Hire a Marketing Agency?
How to find the right marketing partnership If you’re reading this, no doubt you’ve tried many of the marketing tools and channels that have come on the market over the past decade. It’s easier than ever to launch ads that will be viewed by thousands of potential customers and clients. It’s also easier than ever […] The post Should You Hire a Marketing Agency? appeared first on TOMIS.
Read moreOct 5, 2022
Preparing for the Switch to GA4 and Keeping Your Historical Data
Come 2023, all Google Analytics users will be forced to make the switch from Universal Analytics (UA) to Google Analytics 4 (GA4). This transition is not optional, Google officially announced that in July 2023, UA will no longer collect data. This transition has been anticipated for a while now. To prepare you for the transition, we’ll be sharing the need to know information and how you can salvage your historical data in the transition (and keep some semblance of reporting The post Preparing for the Switch to GA4 and Keeping Your Historical Data appeared first on TOMIS.
Read moreSep 7, 2022
Why WP Engine is Ending Support for .htaccess
If you're a WordPress user, you've probably come across the .htaccess file at some point. Perhaps you've even edited it to tweak your site's settings. But did you know that as of October 2022, WP Engine will no longer support the .htaccess file? The post Why WP Engine is Ending Support for .htaccess appeared first on TOMIS.
Read moreAug 29, 2022
TOMIS Retreat, Summer 2022
Summer Retreat Outside Yellowstone National Park Paddleboards, SWOT analysis, barbeques, Business Walrus*, yard games, oh, and badass coworkers… the TOMIS 2022 Summer Retreat. In late June, 23 employees headed off to West Yellowstone for three days. Bi-annually, TOMIS sets aside a few weekdays for employees to reset in a new location for team building, organized […] The post TOMIS Retreat, Summer 2022 appeared first on TOMIS.
Read moreMay 18, 2022
3 Pillars of Success for Tour Operators
Tour operators across the country are ramping back up in preparation for peak season. Although hiring and equipment procurement is top of mind, it’s also an ideal time to reflect on the prior season and look for any operational inefficiencies, marketing opportunities, and pain points that can be improved this year. Refining your approach […] The post 3 Pillars of Success for Tour Operators appeared first on TOMIS.
Read moreFeb 17, 2022
Outdoor Recreation Clients’ 2021 Marketing Recap
2021 from the Outdoor Recreation Perspective 2021 was (for many of us) a year for the record books. When Q4 wrapped, it was like finally being able to catch our breath, before diving head first into 2022…but more to come on that later. Success in 2021 didn’t come easy. Regardless of the outdoor recreation industry […] The post Outdoor Recreation Clients’ 2021 Marketing Recap appeared first on TOMIS.
Read moreFeb 1, 2022
Urban Clients 2021 Marketing Recap
2021 from the Urban Perspective While 2021 started slowly for urban tour operators, TOMIS clients regained their footing coming out of the first quarter, with a number of them ending the year on a very high note. Many of the trends that we saw in 2020 persisted throughout 2021, including a higher percentage of online […] The post Urban Clients 2021 Marketing Recap appeared first on TOMIS.
Read moreJan 28, 2022
AI ChatBot for Tour Operators: 2021 in Review
Back in 2019, our team was on a mission to find a solution to one of the biggest problems facing our clients. Many tour operators we spoke with expressed frustration at the hours spent every day answering the same questions, over and over, despite having optimized their website and FAQ pages. Our solution? The […] The post AI ChatBot for Tour Operators: 2021 in Review appeared first on TOMIS.
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