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Andy Mac Marketing Consultation came to Tommy Cat Media seeking to improve their WordPress Website. The main issue had with the website was slow loading speeds. We ran a Google Lighthouse PageSpeed test and saw the website was experiencing scores of 32 on mobile and 72 on desktop. The overall experience was not favorable for its users.

We redesigned the website and was able to increase the mobile performance score to 81 and the desktop score to 91. We also helped the client save money by elimi

Andy Mac Marketing Consultation

Search Engine Optimization

Web Development

The purpose of this video is to demonstrate how to get Google Analytics 4 to track form submissions from Ninja Form as events.

For those who are not familiar with Ninja Forms, they are a plugin on WordPress that allows you to create submission forms so you can collect information from your website visitors.

Google Analytics 4 is Google’s most recent version of Google Analytics. It focuses on your website, apps, and mobile performance. 

Use the link below for the script used in the video.
https://www.amcmdigital.com/wp-content/uploads/2021/02/Ninja-Forms-to-GA4-script.docx

If you prefer to read the tutorial, check out my step-by-step guide by using the link below.

https://www.amcmdigital.com/2020/12/24/ninja-forms-event-google-analytics-4/

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Andy Mac Marketing Consultation on YouTube

Paid Search Advertising is getting more expensive because of how competitive the landscape has become. Marketers have been flocking to use social media paid ads but they aren't much better when factoring in ad spend.

This blog article will talk about an alternative - Native Advertising.

Great Alternative To Google Ads – Native Advertising

One of the hot topics going around in the digital marketing space is the colossal failure of Google Analytics 4. 

Over the past year, I have used GA4 and consider myself a power user of Universal Analytics as well. In this short blog, I will cover the things that I found difficult in using Google Analytics 4 and will offer my opinion if you should use Universal Analytics or make the switch to Google Analytics 4 for your website.

3 Reasons Why Google Analytics 4 Has Failed​

If you are ready for this, you're most likely a small business owner or marketer that is lacking patience and is wondering why your marketing campaigns are getting the results you want.

I get it. The lesson you need to learn is that marketing is an investment. Investment takes a long time to blossom. This isn’t dogecoin.

There are many factors at play when it comes to getting results from digital marketing.

How Long Does It Take To See Results From Digital Marketing?

You have your website and a couple of content pieces up but you notice that no one is engaging with your content. How do you get people to engage? That is the million-dollar question and ultimately the main reason you probably decided to start writing content in the first place.

What is the Best Way to Increase Website Engagement?​

In my experience working with small businesses, one thing that always bothers me is the way that decisions are made, especially related to those in marketing. Most of the time, there isn’t a clear-cut decision process. Ideas are acted upon without being backed by data but rather backed by a hunch or gut feeling.

How to Make Better Marketing Decisions?​

For a small business owner starting in digital marketing, one of the first questions usually addressed is "what do I do first to start digital marketing properly?"

Smart business owners usually narrow down the first step as being to drive traffic to their website. That is a valid first step. You spent all this time and money building the website, it doesn’t make sense to get virtually any traffic to it, plus the website is how you make money.

What Should I Do First? Google Ads or Build SEO?

The engagement stage in the inbound marketing methodology is a critical part of the user’s journey. This stage follows the acquisition stage - where the lead finds out about your business and enters their information in exchange for downloadable content such as an infographic.

What Would A Marketer Use in The Engage Stage?

One of the biggest mistakes I’ve seen inexperienced marketers or small business owners make in terms of paid campaigns is selecting the wrong campaign delivery method. For some reason, they always struggle in deciding whether to use cost-per-click or cost-per-thousand impressions. They end up choosing the wrong method and then wonder why their ad spend&#8230;&#160;<a href="https://www.amcmdigital.com/2021/04/04/cpc-vs-cpm/" class="" rel="bookmark">Read More &#187;<span class="screen-reader-text">Which is Better for Paid Advertising? CPC vs CPM​</span></a>

Which is Better for Paid Advertising? CPC vs CPM​

For a small business, having a website is essential for survival in the digital space. However, most business owners have no experience in building websites. Luckily, there are many quick and easy tools out there to get your business on the web.

The Best Content Management System For Simple Website in 2021

Zero Budget Marketing Strategies: How to Market a Product Without Money &#8211; 3 Strategies If you are a new or experienced, but frugal small business owner, you are probably thinking about how can I market a product with money for marketing?&#160; Luckily for you, there are several things you can be doing that don’t cost&#8230;&#160;<a href="https://www.amcmdigital.com/2021/03/16/market-a-product-without-money/" class="" rel="bookmark">Read More &#187;<span class="screen-reader-text">Zero Budget Marketing Strategies: How to Market a Product Without Money</span></a>

Zero Budget Marketing Strategies: How to Market a Product Without Money

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Andy Mac Marketing Consultation on Blog

Tommy Cat Media is an inbound marketing boutique specializing in WordPress website design, running paid search campaigns on Google Ads, Microsoft Ads, and Facebook ads, and search engine optimization (SEO). We create landing pages and websites that generate high lead conversion rates. Unlike most digital marketing agencies, we work with all business sizes and budgets here.

New Post: Is Artificial Intelligence for Content Writing Beneficial? https://buff.ly/3Xb8SE3

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Happy Holidays from Tommy Cat Media! 

#happyholidays

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If you can identify and target customers that have the intent to purchase, you most likely will generate more conversions.
Find out more about customer intent and how you can use it for your business.
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Find out how to setup Ninja Forms with Google Analytics 4

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#shorts 

Not all paid media platforms are created equal. 

I broke down paid media platforms by tier to make choosing a platform much easier for you.

Tier One - high minimum budgets, for media buying experts only. Examples are Yahoo DSP, Amazon DSP, and The Trade Desk.

Tier Two - Boom or bust. Experts do very well. Beginners tend to fail. Examples are Facebook Ads and Google Ads.

Tier Three - Inexpensive with low-quality data. Examples are small publishers and TikTok.

#marketing #google  #facebook #paidmedia #advertising

A great example of a product marketed that did not solve a problem was the short-lived video platform, Quibi.

The idea behind Quibi was to be a platform that broadcasts television shows in 10 minutes or less. 

Quibi set its sights on capturing the attention (or lack of attention span) of young people. 

Ultimately, this company failed because it did not solve a problem for that audience.

Younger people already have Netflix, Hulu, YouTube, and TikTok which allow them to consume and pause their media and resume it whenever they want. 

Quibi poured so many advertising dollars into getting the platform to work but was doomed from the start and was eventually purchased by Roku.

To learn more about the marketing mix visit our blog here:

https://tommycatmedia.com/simple-explanation-4-ps-of-the-marketing-mix/

#shorts #marketing #marketingmix

#shorts 
Lead generation is not a simple task. 

Struggles boil down to three components: lead quantity, lead quality, and cost of lead acquisition.

Brands that master all three are successful but most companies are able to achieve at most two at a time.

Learn more about this concept labeled "The Bermuda Triangle of Lead Generation" by visiting the link below.

https://tommycatmedia.com/why-marketers-struggle-with-lead-generation/

Find out what a buyer persona is, what are the components of a buyer persona, how to create a buyer persona, and how to use a buyer persona in under three minutes.

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